Gorilla Totalsports

Creative Direction, Design, Development, Production

Reflecting the strength and capacity of the brand

About the client

Total Sports is a sports-clothing and accessories brand that enjoys high esteem in its specialised field. The client’s existing email template no longer reflected the true strength and capacity of their brand and the client opted for the re-design of their existing newsletter.

South African Outdoor Web Development agency, Gorilla, briefed Lilo on redesigning a newsletter template for the reputable sports label, Total Sports.

Lilo also partnered with Gorilla to design a dynamic Emarketing campaign for Total Sports. Totalsports wanted an engaging online advertisement in the form of microsite, showcasing their new range of replica soccer jerseys. These jerseys would be on sale at various Totalsports Outlets before and during the FIFA 2010 World Cup in South Africa.

Knowing that World Cup Replica jerseys would be widely promoted and available before and during the FIFA World Cup, Lilo had to conceptualise a unique and engaging emarketing Campaign that would stand out amidst the advertising efforts of other companies.

TotalSports - World Cup 2010 microsite

About the project

The newly designed newsletter had to promote Total Sports’ news and products in an innovative and appealing way. Their unique client market would mostly be comprised of those interested in sports, outdoor activity and practicing a healthy lifestyle.

Gorilla provided Lilo with a variety of images and source material, enabling us to conceptualise a fresh, unique and brand-appropriate email design. The new email newsletter demonstrates a look and feel that matches Total Sports’ innovation and reputability in the field of sportswear and other related outdoor products. The email design successfully promotes the client’s products along with news, events and social networks in a relevant, uncluttered and “sporty” way.

For the microsite, we decided to design an interactive flash presentation, giving soccer fans the ability to not just view each country’s soccer jersey, but to also access relevant information concerning the participating teams and the various South African cities hosting these teams during the World Cup. Users can page through images of the jerseys and enjoy reading additional world cup information.

Totalsports - Newsletter October 09
Addidas micoach
The Heart Rate Monitor and Stride Sensor
NIKE CTR 360 MAESTRI - DOMINATE THE GAME

Totalsports Has Got Talent
We would like to congratulate Jody Mullins of Totalsports
Adderley Street for his sporting achievements.
Jody is a South African Latin and Ballroom Champion who has represented South Africa at the World Ballroom Championship in Blackpool in the UK.Keep up the good work!

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Totalsports Has Got Talent
Kim from the Reach for a dream foundation, had a dream to own a pair of Nike sneakers, and we helped to make her dream come true!

Join the Totalsports Facebook Group
Find Us on Facebook

Do not forget to join the Totalsports Facebook group

Join us for our monthly discussions – there are awesome prizes to be given away!!

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What's on this Month
Entrytime
3 October: 23rd annual Freshpak Fitness Festival in Clanwilliam. Try a 3km or 1.5km swim, duathlon, all of which
are open to individuals or teams. For more info visit www.entrytime.com9-11 October: Visit the Look & Feel Good Expo at the Coca-Coal Dome in Johannesburg for loads of lifestyle advise

2010 Stadiums - Greenpoint Stadium
Quick Facts
Player of the month - Lance Davids
Full Name: Lance Davids
Date of Birth: April 11, 1985, Cape Town, South Africa
Position: Right Back, Defensive MidfielderYouth Career
2001: Hellenic FC
2001-2003: TSV 1860 MunchenSenior Career
2003-2005: TSV 1860 Munchen
2006-2008: Djurgardens IF
2009: Supersport United
Current Club: Ajax Cape TownNational Team: South Africa
Lance Davids

Match Schedule
PSL SOCCER
ABSA PREMIERSHIP
EVENT DATE TIME CHANNEL
Mamelodi Sundowns vs Kaizer Chiefs 17-Oct 15:00 SS4
Supersport United vs Orlando Pirates 21-Oct 19:00 SS4
Moroka Swallows vs Bloemfontein Celtic 25-Oct 15:00 SS4
Kaizer chiefs vs Orlando Pirates 31-Oct 15:00 SS4
English Premier League SOCCER
ENGLISH PREMIER LEAGUE
EVENT DATE TIME CHANNEL
Chelsea vs Liverpool 04-Oct 18:00 SS3
Liverpool vs Manchester United 25-Oct 16:00 SS3
Arsenal vs Tottenham Hotspur 31-Oct 15:00 SS3
ABSA Currie Cup RUGBY
ABSA CURRIE CUP
EVENT DATE TIME CHANNEL
Sharks vs Lions 03-Oct 17:00 SS1/MNET
Griquas vs Sharks 10-Oct 15:00 SS1/MNET
Lions vs W Province 10-Oct 17:05 SS1/MNET
Semi-Final 1 17-Oct 14:30 SS1/MNET
Semi-Final 2 17-Oct 17:00 SS1/MNET
Final 31-Oct 17:00 SS1/MNET
Champions League CRICKET
CHAMPIONS LEAGUE
EVENT DATE TIME CHANNEL
Royal Challengers Bangalore vs Cape Cobras 08-Oct 16:30 TBC
New South Wales Blues vs Diamond Eagles 09-Oct 12:30 TBC
Delhi Daredevils vs Victoria Bushrangers 09-Oct 16:30 TBC
Cape Cobras vs Otago Volts 10-Oct 12:30 TBC
Deccan Chargers vs Somerset 10-Oct 16:30 TBC
New South Wales Blues vs Sussex 11-Oct 12:30 TBC
Delhi Daredevils vs Wayamba 11-Oct 16:30 TBC
Somerset vs Trinidad & Tobago 12-Oct 12:30 TBC
Royal Challengers Bangalore vs Otago Volts 12-Oct 16:30 TBC
Victorian Bushrangers vs Wayamba 13-Oct 12:30 TBC
Diamond Eagles vs Sussex 13-Oct 16:30 TBC
Deccan Charges vs Trinidad & Tobago 14-Oct 16:30 TBC

Technology

HTML / CSS, Flash, XML

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