Gorilla Totalsports

Creative Direction, Design, Development, Production

Reflecting the strength and capacity of the brand

About the client

Total Sports is a sports-clothing and accessories brand that enjoys high esteem in its specialised field. The client’s existing email template no longer reflected the true strength and capacity of their brand and the client opted for the re-design of their existing newsletter.

South African Outdoor Web Development agency, Gorilla, briefed Lilo on redesigning a newsletter template for the reputable sports label, Total Sports.

Lilo also partnered with Gorilla to design a dynamic Emarketing campaign for Total Sports. Totalsports wanted an engaging online advertisement in the form of microsite, showcasing their new range of replica soccer jerseys. These jerseys would be on sale at various Totalsports Outlets before and during the FIFA 2010 World Cup in South Africa.

Knowing that World Cup Replica jerseys would be widely promoted and available before and during the FIFA World Cup, Lilo had to conceptualise a unique and engaging emarketing Campaign that would stand out amidst the advertising efforts of other companies.

TotalSports - World Cup 2010 microsite

About the project

The newly designed newsletter had to promote Total Sports’ news and products in an innovative and appealing way. Their unique client market would mostly be comprised of those interested in sports, outdoor activity and practicing a healthy lifestyle.

Gorilla provided Lilo with a variety of images and source material, enabling us to conceptualise a fresh, unique and brand-appropriate email design. The new email newsletter demonstrates a look and feel that matches Total Sports’ innovation and reputability in the field of sportswear and other related outdoor products. The email design successfully promotes the client’s products along with news, events and social networks in a relevant, uncluttered and “sporty” way.

For the microsite, we decided to design an interactive flash presentation, giving soccer fans the ability to not just view each country’s soccer jersey, but to also access relevant information concerning the participating teams and the various South African cities hosting these teams during the World Cup. Users can page through images of the jerseys and enjoy reading additional world cup information.

Totalsports - Newsletter October 09
Addidas micoach
The Heart Rate Monitor and Stride Sensor
NIKE CTR 360 MAESTRI - DOMINATE THE GAME

Totalsports Has Got Talent
We would like to congratulate Jody Mullins of Totalsports
Adderley Street for his sporting achievements.
Jody is a South African Latin and Ballroom Champion who has represented South Africa at the World Ballroom Championship in Blackpool in the UK.Keep up the good work!

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Totalsports Has Got Talent
Kim from the Reach for a dream foundation, had a dream to own a pair of Nike sneakers, and we helped to make her dream come true!

Join the Totalsports Facebook Group
Find Us on Facebook

Do not forget to join the Totalsports Facebook group

Join us for our monthly discussions – there are awesome prizes to be given away!!

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What's on this Month
Entrytime
3 October: 23rd annual Freshpak Fitness Festival in Clanwilliam. Try a 3km or 1.5km swim, duathlon, all of which
are open to individuals or teams. For more info visit www.entrytime.com9-11 October: Visit the Look & Feel Good Expo at the Coca-Coal Dome in Johannesburg for loads of lifestyle advise

2010 Stadiums - Greenpoint Stadium
Quick Facts
Player of the month - Lance Davids
Full Name: Lance Davids
Date of Birth: April 11, 1985, Cape Town, South Africa
Position: Right Back, Defensive MidfielderYouth Career
2001: Hellenic FC
2001-2003: TSV 1860 MunchenSenior Career
2003-2005: TSV 1860 Munchen
2006-2008: Djurgardens IF
2009: Supersport United
Current Club: Ajax Cape TownNational Team: South Africa
Lance Davids

Match Schedule
PSLSOCCER
ABSA PREMIERSHIP
EVENTDATETIMECHANNEL
Mamelodi Sundowns vs Kaizer Chiefs17-Oct15:00SS4
Supersport United vs Orlando Pirates21-Oct19:00SS4
Moroka Swallows vs Bloemfontein Celtic25-Oct15:00SS4
Kaizer chiefs vs Orlando Pirates31-Oct15:00SS4
English Premier LeagueSOCCER
ENGLISH PREMIER LEAGUE
EVENTDATETIMECHANNEL
Chelsea vs Liverpool04-Oct18:00SS3
Liverpool vs Manchester United25-Oct16:00SS3
Arsenal vs Tottenham Hotspur31-Oct15:00SS3
ABSA Currie CupRUGBY
ABSA CURRIE CUP
EVENTDATETIMECHANNEL
Sharks vs Lions03-Oct17:00SS1/MNET
Griquas vs Sharks10-Oct15:00SS1/MNET
Lions vs W Province10-Oct17:05SS1/MNET
Semi-Final 117-Oct14:30SS1/MNET
Semi-Final 217-Oct17:00SS1/MNET
Final31-Oct17:00SS1/MNET
Champions LeagueCRICKET
CHAMPIONS LEAGUE
EVENTDATETIMECHANNEL
Royal Challengers Bangalore vs Cape Cobras08-Oct16:30TBC
New South Wales Blues vs Diamond Eagles09-Oct12:30TBC
Delhi Daredevils vs Victoria Bushrangers09-Oct16:30TBC
Cape Cobras vs Otago Volts10-Oct12:30TBC
Deccan Chargers vs Somerset10-Oct16:30TBC
New South Wales Blues vs Sussex11-Oct12:30TBC
Delhi Daredevils vs Wayamba11-Oct16:30TBC
Somerset vs Trinidad & Tobago12-Oct12:30TBC
Royal Challengers Bangalore vs Otago Volts12-Oct16:30TBC
Victorian Bushrangers vs Wayamba13-Oct12:30TBC
Diamond Eagles vs Sussex13-Oct16:30TBC
Deccan Charges vs Trinidad & Tobago14-Oct16:30TBC

Technology

HTML / CSS, Flash, XML

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