Gorilla Due South

Creative Direction, Design

A real taste of the franchise

About the client

Lilo had the opportunity to collaborate with Gorilla on a small-scale design project for outdoor clothing and accessory company, Due South. The client’s existing newsletter needed a complete design overhaul in order to represent the true nature and capacity of this exciting outdoor brand.

About the project

Lilo was asked to design a new online emailing template, giving Due South’s clients a real taste of what this successful outdoor clothing franchise is all about. The new email newsletter template would be used to promote products, news and events.

The end-result was a newsletter template with a fresh, innovative edge. The design of the new emailing campaign can now fulfill its purpose of promoting the existing Due South brand in an appealing and contemporary way.

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Technology

Adobe Fireworks

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