Cardpoint

Creative Direction, Production

A fresh design that didn't clash with the existing look

About the client

Mainet and Cardpoint joint forces to come up with a re-brand strategy which they wanted to propose to a client. The proposal was for the re-design of a Cardpoint ATM featuring on one of the Total Fuel Stations. Mainet and Cardpoint asked Lilo to design a complete re-brand presentation, which would then be presented to Total.

About the project

Lilo designed a new shell for the ATM Cardpoint. (Total). The use of colour was based on the existing Total brand. We presented our designs in a brochure format, giving the prospective client an effective visual presentation of the proposed re-brand strategy.

The end-result was a fresh, unambiguous design that could be implemented anywhere on site without clashing with existing look and feel of the Total fuel station.

Technology

Illustrator, Fireworks

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