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Increase in organic traffic
An increase in organic conversions
Increase in direct traffic

The Challenge

The Building Crafts College has a storied tradition of delivering high-quality educational training in building crafts and building conservation. Catering to a diverse student population that spans various ages and backgrounds, the College offers an extensive range of courses. A student may start with a short course and progress through to a construction management qualification.

Founded in 1893, the Building Crafts College has a rich history of training young people in various construction crafts. However, the College needed a revamped website to better showcase its courses and attract new students.

Sector: Education
Target Audience: B2C
Services Web Design, Web Development, WordPress, SEO
Technologies: Technologies: ASP, HTML, JavaScript
Location: United Kingdom

An upgraded content management system was essential to allow the College to easily create and edit content.

The College is dedicated to helping students achieve their full potential, emphasizing skill development and the production of high-quality work. This focus applies to full-time students, apprentices, and degree students alike. Additionally, the College prioritizes employment opportunities, supporting students in accessing job placements if they are not already employed.

Key Requirements:

  • Branding: Fully retain the College’s established brand.
  • User Experience (UX): Enhance the user journey on the website to facilitate better access to courses and registrations.
  • Design: Develop a unique, bespoke design to highlight the College’s brand and courses.
  • Development: Create a responsive, modern, and interactive CMS-driven website.
  • SEO: Implement comprehensive keyword research and strategies to transition from heavy reliance on AdWords to stronger organic SEO results.
  • Hosting: Provide fast, secure hosting solutions with rotating backups and localized hosting options to ensure reliability and performance.
  • Maintenance: Offer ongoing site support and maintenance to keep the website running smoothly and up-to-date.

The Solution

Following thorough benchmarking and UX workshops, our team recommended WordPress for its ease of use in content management. This decision enabled the College to easily manage class information, vacancies, apprenticeships, events, and other news.

All essential information is now accessible from the home page, which features a sleek, irregular grid layout. An online application form was also implemented, allowing potential students to apply for their chosen courses directly from the website.

Project Scope of Works

To enhance organic search rankings, we ensured the site was fully responsive (mobile-friendly) and optimized for SEO.


The successful execution of this project involved a diverse and skilled team of professionals:

  • Website Designers: Crafted a visually appealing and user-friendly design.
  • Front-End Programmers: Developed the interactive and responsive user interface.
  • Back-End Programmers: Built the robust and scalable back-end infrastructure.
  • Project Managers: Oversaw the project to ensure timely delivery and quality.
  • Quality Assurance Testers: Rigorously tested the website for any issues, ensuring it met the highest standards.
Resources / Planning

  • UX Specialists
  • SEO Specialists
  • Front-End Programmers
  • Back-End Programmers
  • Project Managers
  • Quality Assurance Testers
Builders Craft-College

The Result

From its inception to completion, this project was a collaborative success. The Building Crafts College now boasts an interactive and intuitive website where students can easily access and register for courses. Additionally, the site’s search engine ranking has significantly improved, strengthening the College’s online presence and making it easier for potential students to find and engage with their programs.

This comprehensive and modernized approach to their online presence ensures that the Building Crafts College continues to be a leader in educational training for building crafts and conservation, supporting students in achieving their professional goals.


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