Promote Your Brand with Email Marketing


Email marketing is a form of direct marketing that is used to communicate with your target market. This modern advertising technique can be an effective and affordable tool for your business, when put into action by the capable team at Lilo.

Email marketing allows you to speak to a wide audience, while communicating effectively with each individual customer in that audience.

Did You Know? Around 94% of adult Internet users have an email account, and 91% of consumers check their email every single day. This explains why email marketing is one of the most effective marketing tactics on the web.

Our email marketing services can be adapted for companies small and large, for promotions and campaigns of any size.

How Email Marketing Makes Your Message Heard

Every email you send is an opportunity to expose your customers to your business and your brand. If you are able to add value to your consumers' lives in some way, their perceived value of your brand will improve.

Benefits of email marketing include:

Targeted Communication: Unlike television ads, radio spots or magazine spreads, email marketing can be controlled and targeted to ensure it reaches the most relevant and responsive audience.

With email marketing, you can choose exactly who will see your message, and make sure that the content speaks directly to their needs.

Cost effective Investment: Email marketing is highly affordable, with no costs for printing, postage or advertising space. Typically email marketing gives you a higher return on investment than social marketing or search marketing.

Shareable Content: Email marketing content is so easily sharable, in fact, its as simple as the click of a button. Recipients can forward your deals, news and details to their contacts, who in turn may share it with their contacts.

This sharing promotes brand exposure, and improves the credibility of your site and your company.

When your companys email communication is valuable, it encourages recipients to act as brand ambassadors by spreading the word about you.

Measurable Results Email marketing can be more precisely monitored and measured than most other forms of digital marketing.

By measuring delivery rates, open rates, and subscriber retention rates, we gain insight into your consumers interests and behaviours. We can use these insights to help you target your marketing further, in a way that will generate an even higher ROI.

View some of Lilo's top digital marketing campaigns and case studies

Lilo's Expert Email Marketing Services

Market research shows that 66% of UK consumers have made a purchase as a result of receiving a marketing email. This confirms that email marketing has the potential to give you excellent return on investment.

Lilos marketing solutions are structured to help you reach your target audience in the most effective and costefficient way possible. How do we do this?

First, we make it our mission to get to know your target audience and what makes them tick. We use richly detailed demographic data to develop a targeted list of recipients for every campaign.

We then connect directly to your companys database of names and email addresses, and compile a targeted recipient list based on your target market demographics. This means you can rest assured your marketing message reaches all the right inboxes.

Smart, Creative, Customised Email Marketing

We create enticing HTML email messages, using the best possible copy and design elements to get your message across.

We will also use our demographic data to help determine the best possible schedule for these emails, so they are received at a time when consumers are most likely to open and read them.

Did You Know? According to a study by email platform MailChimp (which included data from several billion email addresses), weekdays are a better time to send emails than weekends, with Thursday being the best day by a small margin. The optimal time of day to send emails is 10am in the recipients' own time zones.

Sending on the weekend was the least optimal day, with Sunday being the worst day to send emails.

Email marketing can only be effective if it is properly monitored. The Lilo team will track how many of the recipients open your emails, and how many click to your website. Using this data, we can produce insightful reports, so we can measure your campaign's progress and refine it as needed.

This combination of strategy and creativity is what sets Lilo apart from other agencies – and what helps us give you the edge over your competition.

Find out more about our email marketing services, and we'll show you how to convert your customers into loyal brand ambassadors.

View our Full Range of Services

London

12 Stukeley Street
London
WC2B 5LQ

T: +44(0) 207 631 3366
F: +44(0) 207 692 2646

E.
Reg UK: 05806347
VAT Reg No: 912 5835 27

Cape Town

502 Buitenkloof Studios
8 Kloof Street, Gardens
Cape Town, 8001

T. + 27 21 424 2797
T. + 27 21 424 2829

E.

Perth

Unit 2, Crossways Shopping Centre
Cnr Rokeby Road and Bagot Road
Subiaco,
WA 6008

T: +61 (0) 42 777 0294


E.
Lilo

more info please email us at or call us on +44 (0) 207 631 3366

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