Google AdWords / Pay Per Click (PPC) Advertising

Get instant web traffic and leads – at a budget that suits you.

PAY PER CLICK IS COST-EFFECTIVE

Pay Per Click (PPC) marketing is a digital advertising tactic designed to attract potential consumers on search engines, and direct them to your website. When users search for a word or phrase, they see Pay per Click adverts related to those terms.

Advertisers only pay when a searcher clicks their ad – so you only pay when an interested consumer visits your site.

ADWORDS FOR PPC: LILO’S SERVICES

We use Google AdWords, the internet’s leading PPC advertising tool.

Google is the world’s most popular search engine, a whopping 43% ahead of its closest competition, Bing. This makes Google AdWords a highly effective tool for implementing a PPC campaign.

ANALYSE. MARKET. REPEAT

We know how to identify and target your audience. By performing intensive keyword research, we find the phrases to connect relevant users to your business.

Campaigns, advert copy and other elements are customised to attract users to click your adverts. And by studying your initial Adwords results, we tweak future campaigns to improve performance.

TARGETED MARKETING

PPC is designed to attract customers who intend to make a purchase, rather than online window shoppers. There are many techniques our team can use to ensure your ads hit the mark.

We can schedule your PPC ads to run during the best sales periods, display in specific geographic regions, and ensure they reach as much of your target market as possible. By using specific keywords to appeal to different demographics, we can also make sure each ad gets your message across to the right people, in the right place.

MEASURABLE, TESTABLE & INFORMATIVE

With PPC advertising, you can clearly measure every aspect of your campaign, from views, clicks and visits, to costs and profits. It’s easy to see exactly how much you spend and how much you profit from PPC marketing.

Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.

LANDING PAGE OPTIMISATION

To compliment your PPC campaigns and improve your conversion rate, we recommend setting up great landing pages.

Our web development and design teams can create unique landing pages that are optimised to convert users. Excellent design combined with a strong call-to-action leads to improved results.

Web Design Web Development

SEO

AdWords gets you instant results from adverts on Google Search. But SEO improves your site in Google Search’s organic standings so that your site ranks better naturally.

To build a platform for future success, we recommend implementing a SEO strategy to work alongside your PPC campaigns.

SEO

LEADING PPC ADVERTISING SERVICES FOR UK CLIENTS

After discussing your marketing needs, Lilo will create adverts for your business and put our PPC plan into action. You’ll start seeing an improvement in traffic and conversions in no time at all.

Give us a call today and find out more about how we can harness the power of Google AdWords to benefit your brand.

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