Email marketing is a form of direct marketing that is used to communicate with your target market. This modern advertising technique can be an effective and affordable tool for your business, when put into action by the capable team at Lilo.
Email marketing allows you to speak to a wide audience, while communicating effectively with each individual customer in that audience.
Our e-marketing services can be adapted for companies small and large, for promotions and campaigns of any size.
Every email you send is an opportunity to expose your customers to your business and your brand. If you are able to add value to your consumers’ lives in some way, their perceived value of your brand will improve.
Benefits of email marketing include:
Unlike television ads, radio spots or magazine spreads, email marketing can be controlled and targeted to ensure it reaches the most relevant and responsive audience.
With e-marketing, you can choose exactly who will see your message, and make sure that the content speaks directly to their needs.
Cost effective Investment
Email marketing is highly affordable, with no costs for printing, postage or advertising space. Typically email promotions gives you a higher return on investment than social marketing or search marketing.
Email marketing content is so easily sharable, in fact, its as simple as the click of a button. Recipients can forward your deals, news and details to their contacts, who in turn may share it with their contacts.
This sharing promotes brand exposure, and improves the credibility of your site and your company.
When your company’s email communication is valuable, it encourages recipients to act as brand ambassadors by spreading the word about you.
Email advertising can be more precisely monitored and measured than most other forms of digital marketing.
By measuring delivery rates, open rates, and subscriber retention rates, we gain insight into your consumers interests and behaviours. We can use these insights to help you target your marketing further, in a way that will generate an even higher ROI.
View some of Lilo’s top digital marketing campaigns and case studies
Market research shows that 66% of UK consumers have made a purchase as a result of receiving a marketing email. This confirms that emails has the potential to give you excellent return on investment.
Lilos marketing solutions are structured to help you reach your target audience in the most effective and cost efficient way possible. How do we do this?
First, we make it our mission to get to know your target audience and what makes them tick. We use richly detailed demographic data to develop a targeted list of recipients for every campaign.
We then connect directly to your company’s database of names and email addresses, and compile a targeted recipient list based on your target market demographics. This means you can rest assured your marketing message reaches all the right inboxes.