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London, Uk — +44(0) 207 100 1140
1st Floor, 187 Wardour St,
Soho, London, W1F 8ZB
United Kingdom

Microsoft Advertising Smarter PPC Campaigns That Actually Work

Looking to reach the right people, make your budget go further, and get meaningful results?
Microsoft Advertising gives you access to a high-intent audience across Bing, Yahoo, and
other trusted platforms — people who are actively searching for what you offer.

We create campaigns that help your business get noticed, convert efficiently, and grow sustainably.

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Your Microsoft Advertising Partner

We’re a London-based PPC agency that builds smart, data-led campaigns using Microsoft Advertising (formerly Bing Ads).
Our approach blends strategy, creativity, and technology to connect you with the right audience at the right time.

Campaigns built for audiences who are ready to act

AI-powered bidding for smarter performance

Optimised strategies that balance ROI and cost

London web design consultation at Lilo – strategy workshop

Tailored Campaigns, Built Around Your Goals

Every business is different — so your ads should be too.
We take the time to understand your objectives, audience, and brand voice before crafting campaigns that truly fit.

  • Visibility across Bing, Yahoo, and DuckDuckGo
  • Typically lower CPCs than Google Ads
  • Full campaign setup: keyword research, ad copy, tracking
  • Creative formats through the Microsoft Audience Network, including visual and video ads

No matter your size or stage of growth, we’ll help you get the most out of every click.

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Smarter Campaigns Through Continuous Optimisation

We don’t just launch a campaign and leave it running.
Using Microsoft’s Copilot and AI-driven bidding tools, we monitor performance daily and fine-tune your ads to keep improving results.

  • Real-time, data-backed bid adjustments
  • Keyword analysis and conversion tracking
  • Regular A/B testing to remove wasted spend
  • Smooth integration with Google Ads and other platforms

It’s a proactive approach that keeps your campaigns performing their best — not just at launch, but over time.

Ads That Capture Attention (and Keep It)

Through Microsoft’s Audience Network, your ads appear where your audience already is — across top websites and apps.
We combine sharp visuals with clear messaging to help your brand stand out in the right way.

  • Engaging display, native, and video ad formats
  • Targeting based on interests, intent, and behaviour
  • Brand-safe environments that build trust
  • A balance of creativity and performance-driven design

Our team makes sure every ad not only looks great but drives real engagement.

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Full-Service Campaign Management

From setup to reporting, we take care of everything behind the scenes so you can focus on running your business.

  • Daily monitoring and ongoing optimisation
  • Transparent reporting and insights you can use
  • Remarketing campaigns to re-engage past visitors
  • Landing pages designed for better conversions

We make sure your Microsoft Advertising campaigns work hand in hand with your broader marketing strategy.

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Why Work With Lilo

We’ve been helping brands get more from their Microsoft Ads for years.
Our team brings together strategy, creativity, and experience to make every campaign count.

  • Established London PPC agency with proven results
  • End-to-end support — from planning to performance
  • Expertise across search, display, and remarketing

Whether you want to reach new audiences, improve efficiency, or refine what’s already working, we’ll help you do it with clarity and confidence.

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Microsoft Advertising FAQs

Is Microsoft Advertising cheaper than Google Ads?

Often, yes. Microsoft Ads usually have lower CPCs, meaning you can reach valuable users for less.

Can you manage my Bing Ads too?

Definitely. We manage both Bing and Microsoft Advertising campaigns — from setup to optimisation and reporting.

What’s included in your PPC service?

Everything you need: keyword research, bid management, ad creation, tracking, and ongoing analysis.

Do you handle visual ads too?

Yes — we run search, display, and video campaigns across Microsoft’s Audience Network.

Why should I consider Microsoft Advertising?

It’s a less crowded space with high-intent users — often giving you better conversion rates for a lower cost.

Let’s Get Started

As a trusted Microsoft Advertising agency in London, we focus on campaigns that are smart, scalable, and results-driven.
Whether you’re exploring Microsoft Ads for the first time or looking to fine-tune your performance, we’ll help you turn your PPC into a genuine growth channel.

Contact us