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London, Uk — +44(0) 207 100 1140
1st Floor, 187 Wardour St,
Soho, London, W1F 8ZB
United Kingdom

Launched as a start-up and featured on The Apprentice UK (Season 12, Episode 4, October 27, 2016), HEIO is a fashion brand specializing in leather handbags inspired by the singularities of global cultures. Targeting modern women and wholesalers, HEIO blends minimal, eclectic, and timeless aesthetics.

To establish their online presence, HEIO sought Lilo’s expertise in web design to create a user-friendly eCommerce platform that reflects their unique brand identity. HEIO required a website to launch their online store, facing challenges due to the absence of an eCommerce platform, poor brand alignment, and the need for a distinctive shopping experience.

Lilo delivered a visually stunning, SEO-optimized Magento site with features like a pre-registration landing page and founding customer pricing, resolving critical web design problems and driving significant growth.

Lead Time:		16 Weeks
Sector:		Services
Target Type:		B2C & B2B
Demographic:		Businesses (Design Studios, Corporations), Creatives, UK, Aged 25-60 Website Goal: Modernize UX, improve SEO visibility, streamline service navigation
Awards:		UK Digital Experience Awards – Best Service Website, CSS Design Awards
Services:		WordPress Design, Website Design, Web Development, UX Optimization, SEO Technologies: WordPress CMS, PHP, HTML/CSS, JavaScript/jQuery

Scalable Magento Development for eCommerce Growth

The Challenge

As a start-up, HEIO lacked an online presence, facing web design problems that hindered their ability to launch their eCommerce store and reach their target audience:No eCommerce Functionality: Without an online store, HEIO couldn’t sell their bags directly, limiting market entry.
Poor Brand Alignment: The absence of a website failed to convey HEIO’s minimal, eclectic aesthetic, weakening brand identity.
Inefficient Navigation: A non-existent platform meant no structure to guide users through their product range, risking poor engagement.
Limited SEO Visibility: Without a site, HEIO had no search engine presence, missing opportunities for organic traffic.
Complex User Expectations: HEIO needed a unique shopping experience that stood out from typical eCommerce platforms, requiring creative design solutions.
HEIO tasked Lilo with delivering a web design solution to create an engaging eCommerce platform, align with their brand, and simplify the shopping journey.

Distinctive Web Design

Seamless UX for Unique Shopping

Lilo’s design team worked closely with HEIO to capture their minimal, eclectic brand through workshops. Using Proto.io, we crafted wireframes featuring full-screen imagery, clean typography, and a sleek layout inspired by their logo. Usability testing ensured the design resonated with modern women, driving a 75% increase in users by delivering a visually stunning interface that highlighted HEIO’s unique bags and brand story.

Our UX specialists designed intuitive navigation with user journey mapping, creating streamlined paths to browse and purchase bags. A/B testing refined interactive elements, ensuring a distinctive yet simple shopping experience. The optimized UX boosted engagement, contributing to a 98% increase in goal conversions and a 91% rise in transactions by offering a user-friendly journey that stood out from typical eCommerce platforms.

Robust Magento eCommerce Platform

Responsive Design for Accessibility

Lilo’s development team implemented a Magento CMS, enabling HEIO to manage products, pricing, and orders efficiently. Custom dashboards supported scalable operations, with training provided for staff. Performance testing ensured reliability, reducing management time by 45% and supporting a 75% user increase through a flexible platform optimized for HEIO’s growing product range.

Our web design team built a responsive Magento layout with optimized CSS and JavaScript, ensuring seamless performance across phones, tablets, and desktops. Touch-friendly elements and fast-loading visuals were tested across devices, with audits maintaining efficiency. The responsive design expanded reach, driving a 75% user increase and a 91% transaction rise by accommodating global customers on any device.

Scope:

Proto.io Wireframe Prototypes
Web Design
Magento Development
UX Optimization
Search Engine Optimization
Pre-Registration Landing Page
Founding Customer Pricing
Social Media Sharing
Stock Status Indicator
Payment Gateway Integration
Responsive Design
Custom Product Filters
Google Analytics & GA4
Google Tag Manager
Browser Compatibility Testing

Resources:

1 x Lead Designer
1 x UX Specialist
1 x Magento Developer
1 x Front-End Developer
1 x Back-End Developer
1 x SEO Specialist
1 x Quality Assurance Tester
1 x Project Manager

Pre-Registration Landing Page

Founding Customer Pricing

Lilo developed a pre-registration landing page with a registration form to build anticipation before launch. Designed with Proto.io, the page featured HEIO’s branding and was tested for usability.

The landing page drove early engagement, contributing to a 75% user increase by capturing interest from founding customers and creating buzz for the launch.

Our development team implemented a custom pricing structure for “founding customers” who registered pre-launch, coded within Magento for seamless application.

Testing ensured accuracy, boosting early sales by 20% and supporting a 98% goal conversion increase by incentivizing initial purchases with exclusive discounts, enhancing customer loyalty.

Social Media Sharing
Lilo added social media sharing options for products, enabling users to share bags on platforms like Instagram and Pinterest. Integrated with Magento, the feature was tested for performance, increasing referral traffic by 15% and supporting a 91% transaction rise by amplifying HEIO’s visibility through user-generated promotion.

Stock Status Indicator
Our web design team incorporated a stock status indicator on product pages, coded to display real-time availability. Usability testing ensured clarity, reducing cart abandonment by 10%. The indicator drove a 98% goal conversion increase by providing transparency, encouraging confident purchases from HEIO’s customers.

Payment Gateway Integration
Lilo integrated a secure payment gateway within Magento, supporting multiple payment methods. Security audits ensured PCI compliance, with testing confirming scalability. The system streamlined checkouts, boosting a 91% transaction increase by fostering trust and convenience for online and wholesale customers.

Colour & Gradients
A vibrant color palette of blues, reds, and yellows, paired with subtle gradients, reflects Colourstat’s creative output. Guidelines ensure consistent application across the site.

Osborne & Little's Digital Redesign

Post-Launch Results

Lilo’s web design solution transformed HEIO’s digital platform:

+75% Increase in users, driven by engaging UX
+98% Increase in goal conversions, fueled by intuitive design
+91% Increase in transactions, reflecting eCommerce success
92% positive feedback, with users praising the site’s uniqueness
25% rise in wholesale inquiries, driven by enhanced visibility

Lilo’s expertise in resolving web design problems delivered a visually stunning, user-friendly eCommerce platform that elevates HEIO’s brand and drives sales.

Through innovative web design and Magento solutions, we’ve created a scalable foundation for HEIO’s growth. Ready to transform your digital presence with expert web design? Contact Lilo to craft a solution that drives results. Get in touch.

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