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Fränkly Health, operating as Fränkly CBD, is a UK-based wellness company specializing in premium organic CBD oils. Seeking to establish a direct-to-consumer presence in a competitive health and wellness market, they partnered with Lilo, a leading Magento web design agency in London, to create a robust e-commerce platform and a compelling brand identity.
Lilo delivered a bespoke Magento 2 website, a fresh logo and collateral, and a tailored SEO strategy, empowering Fränkly Health to showcase their high-quality products and achieve ambitious growth goals.
| Lead Time: | 24 Weeks | |
| Sector: | Health & Wellbeing | |
| Target Type: | B2C | |
| Demographic: | Health-Conscious Consumers, Wellness Enthusiasts | |
| Website Goal: | Build brand credibility, increase online sales, enhance user education, boost SEO rankings | |
| Services: | Magento Development, eCommerce Setup, Web Design, Branding, SEO Strategy, Blog Integration | |
| Awards | UK eCommerce Awards – Best Health & Wellness Website, CSS Design Awards |
Fränkly Health entered a crowded health and wellness market where misinformation about CBD products confused consumers. Their existing online presence lacked the sophistication to reflect their premium brand and couldn’t support their plans to scale direct-to-consumer sales. The website faced several challenges:
Fränkly Health challenged Lilo to create a Magento-based e-commerce platform that would showcase their premium CBD oils, educate consumers, and drive growth in the UK and beyond.
Lilo developed a bespoke WordPress website to consolidate GPA Global’s fragmented digital presence into a single, high-performance platform. Using WordPress CMS, we created a scalable, user-friendly system that allowed GPA’s team to manage content, including images, videos, and new pages, with ease.
The platform was optimized for responsiveness, ensuring seamless performance across desktops, tablets, and mobile devices. This unified hub showcased GPA’s innovative packaging solutions, aligning with their global brand identity and supporting their operations across China and beyond.
Lilo built a tailored e-commerce setup to streamline the purchasing process for Fränkly Health’s customers.
We implemented a secure payment gateway to facilitate smooth transactions and integrated a user-friendly product catalog with detailed descriptions of CBD oil strengths, benefits, and sourcing details.
Custom category pages provided clear, accessible information, reducing navigation friction and helping users make informed decisions.
Additionally, we introduced a Magento-based blog to share educational content, addressing common misconceptions about CBD and building consumer trust.
These features significantly boosted conversions and customer satisfaction.
Scope:
Resources:
Our design team collaborated closely with Fränkly Health to craft a brand identity that reflected their commitment to quality, transparency, and sustainability.
Through workshops in our London office and on-site with the client, we developed a striking logo and cohesive collateral, from product packaging to social media assets.
Using InVision wireframes, we created a clean, modern website design with intuitive navigation, emphasizing high-quality product imagery and clear category pages.
The responsive design ensured accessibility across devices, enhancing user engagement and reinforcing Fränkly Health’s premium positioning in the competitive wellness market.
Fränkly Health aimed to expand beyond the UK, targeting health-conscious consumers in key markets like the US and Europe.
Lilo built a multi-territory Magento platform with the flexibility to support additional regions and currencies in the future. We optimized each territory for regional search engines, incorporating localized keywords and content to improve discoverability.
This strategy enabled Fränkly Health to establish a presence in three new markets post-launch, with plans for further expansion, driving a 180% increase in goal conversions through enhanced global accessibility. Our global SEO strategy delivered exceptional growth for Fränkly Health across target markets:
By leveraging Magento’s SEO capabilities and a targeted content strategy, Lilo significantly boosted Fränkly Health’s online presence, driving traffic and conversions.
