Client

Fränkly Health

Sector

Health & Wellbeing

Target Type

B2C

Demographic

Health-conscious consumers, wellness enthusiasts

Lead Time

24 weeks

Website Goal

Build brand credibility, increase online sales, boost SEO, educate consumers

Services

Magento 2 Development, eCommerce, UX/UI Design, Branding, SEO Strategy, Blog Integration, Payment Gateway Integration

Awards

UK eCommerce Awards – Best Health & Wellness Website
CSS Design Awards

The Challenge

Fränkly Health entered a highly competitive wellness market with big ambitions. However, their existing online presence failed to communicate the premium nature of their CBD oils or support their plans for international growth.

Challenges included:

Poor user experience with limited product details
Weak eCommerce functionality for scaling global sales
Slow site performance affecting retention
Limited SEO visibility in the UK and beyond
Lack of educational content to build consumer trust

The goal was clear: build a premium eCommerce platform and brand identity to showcase quality, educate consumers, and drive measurable growth.

Discovery and Technical Review

We began with an in-depth review of Fränkly Health’s business needs and market position. The focus was to define a platform that was robust, scalable, and search-optimised.

Magento 2 selected for scalability and international expansion
SEO audit revealed gaps and global ranking opportunities
Wireframes mapped out simplified shopping journeys
Prototypes tested mobile-first layouts and accessibility

UX and Design Research

Our UX team explored the entire customer journey, from browsing product ranges to completing checkout. The design needed to reflect the brand’s premium ethos while supporting consumer trust through education.

Clean, modern interface focused on product imagery and category clarity
Streamlined checkout flow to reduce friction and improve conversions
Responsive design tested for performance across all devices
A new logo, packaging design, and digital collateral aligned the brand across all touchpoints

Marketing & SEO Strategy

To ensure visibility matched the brand’s ambitions, SEO and content were central to the project.

Keyword research focused on “organic CBD oil UK”, “premium CBD wellness”, and US/EU territory terms
On-page optimisation with SEO-friendly metadata, headings, and schema
Technical SEO improvements including fast load speeds and structured data
Educational blog integration to address misconceptions and build trust
Multi-region SEO setup, enabling expansion into the US and Europe

The Solution

Lilo delivered a bespoke Magento 2 solution, paired with a cohesive new brand identity. The result was a scalable eCommerce platform that both educated and converted.

Magento 2 Platform
Built to handle growth, multi-region support, and a future product catalogue.
Premium Branding
New logo, packaging, and digital assets aligned with wellness market expectations.
Mobile-first Design
Fully responsive layouts tested for speed and usability.
Customer-Centric Features
Detailed product pages, secure payment gateways, and a streamlined checkout process.
Educational Content
A blog hub addressing CBD misconceptions and driving organic visibility.

The Results

The launch of Fränkly Health’s new platform delivered measurable gains across branding, sales, and search visibility.

+159

increase in UK search visibility

+121

increase in US search visibility

+95

increase in European search visibility

+180

increase in goal conversions

Expanded into three new international markets
Award-winning recognition in health & wellness and design categories

Scope

Wireframes & Prototypes
UX & UI Design
Magento 2 Development
Branding & Packaging Design
Blog Integration
SEO Strategy
Payment Gateway Integration
Content Migration

Resources

1 × Lead Designer
1 × UX Designer
1 × Magento Developer
1 × Front-End Developer
1 × Back-End Developer
1 × SEO Specialist
1 × QA Tester
1 × Project Manager

Conclusion

Fränkly Health’s new Magento 2 website and brand identity positioned them as a premium player in the CBD wellness space. With a scalable eCommerce solution, international SEO strategy, and award-winning design, the brand is equipped to drive growth in the UK, US, and beyond.

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Case Study: Fränkly Health – Magento eCommerce, Branding & SEO