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Fränkly Health

A Transformative Magento Solution for Fränkly Health
Lilo delivers a stunning Magento e-commerce platform and brand identity for Fränkly Health, a UK-based CBD wellness brand, driving significant growth in traffic and conversions.
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Lilo & Fränkly CBD: Crafting a New Digital Identity

Fränkly Health, operating as Fränkly CBD, is a UK-based wellness company specializing in premium organic CBD oils. Seeking to establish a direct-to-consumer presence in a competitive health and wellness market, they partnered with Lilo, a leading Magento web design agency in London, to create a robust e-commerce platform and a compelling brand identity.

Lilo delivered a bespoke Magento 2 website, a fresh logo and collateral, and a tailored SEO strategy, empowering Fränkly Health to showcase their high-quality products and achieve ambitious growth goals.

Lead Time: 24 Weeks
Sector: Health & Wellbeing
Target Type: B2C
Demographic: Health-Conscious Consumers, Wellness Enthusiasts
Website Goal: Build brand credibility, increase online sales, enhance user education, boost SEO rankings
Services: Magento Development, eCommerce Setup, Web Design, Branding, SEO Strategy, Blog Integration
Awards UK eCommerce Awards – Best Health & Wellness Website, CSS Design Awards

 

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The Challenge: Building a Premium CBD E-commerce Platform

Fränkly Health entered a crowded health and wellness market where misinformation about CBD products confused consumers. Their existing online presence lacked the sophistication to reflect their premium brand and couldn’t support their plans to scale direct-to-consumer sales. The website faced several challenges:

  • Poor user experience with limited product information
  • Inadequate e-commerce functionality for global sales
  • Slow site speed was impacting customer retention
  • Limited SEO performance, restricting organic reach
  • Lack of educational content to build trust

Fränkly Health challenged Lilo to create a Magento-based e-commerce platform that would showcase their premium CBD oils, educate consumers, and drive growth in the UK and beyond.

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GPA Global's Digital Transformation

Unified WordPress Platform for Global Reach

Lilo developed a bespoke WordPress website to consolidate GPA Global’s fragmented digital presence into a single, high-performance platform. Using WordPress CMS, we created a scalable, user-friendly system that allowed GPA’s team to manage content, including images, videos, and new pages, with ease.

The platform was optimized for responsiveness, ensuring seamless performance across desktops, tablets, and mobile devices. This unified hub showcased GPA’s innovative packaging solutions, aligning with their global brand identity and supporting their operations across China and beyond.

Bespoke E-commerce & Brand Growth

eCommerce Setup with Customer-Centric Features

Lilo built a tailored e-commerce setup to streamline the purchasing process for Fränkly Health’s customers.

We implemented a secure payment gateway to facilitate smooth transactions and integrated a user-friendly product catalog with detailed descriptions of CBD oil strengths, benefits, and sourcing details.

Custom category pages provided clear, accessible information, reducing navigation friction and helping users make informed decisions.

Additionally, we introduced a Magento-based blog to share educational content, addressing common misconceptions about CBD and building consumer trust.

These features significantly boosted conversions and customer satisfaction.

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Scope:

  • InVision Wireframe Prototypes
  • Bespoke Web Design
  • Magento 2 Development
  • eCommerce Setup
  • Blog Integration
  • SEO Strategy
  • Payment Gateway Integration
  • Content Migration

Resources:

  • 1 x Lead Designer
  • 1 x UX Designer
  • 1 x Magento Developer
  • 1 x Front-End Developer
  • 1 x Back-End Developer
  • 1 x SEO Specialist
  • 1 x Quality Assurance Tester
  • 1 x Project Manager
Magento 2 Development for Scalable E-commerce
Lilo implemented a robust Magento 2 platform to power Fränkly Health’s e-commerce ambitions. Recognizing the brand’s need for scalability, we selected Magento 2 for its ability to handle a growing product catalog and support international expansion.

Our developers configured a high-performance backend, optimizing for fast load times and seamless product management.

This solution enabled Fränkly Health to efficiently manage their range of CBD oils while delivering a smooth shopping experience to customers.

The platform’s flexibility ensures it can accommodate future product additions, aligning with Fränkly Health’s plans to expand their wellness offerings.
Bespoke Design for a Premium Brand Identity

Our design team collaborated closely with Fränkly Health to craft a brand identity that reflected their commitment to quality, transparency, and sustainability.

Through workshops in our London office and on-site with the client, we developed a striking logo and cohesive collateral, from product packaging to social media assets.

Using InVision wireframes, we created a clean, modern website design with intuitive navigation, emphasizing high-quality product imagery and clear category pages.

The responsive design ensured accessibility across devices, enhancing user engagement and reinforcing Fränkly Health’s premium positioning in the competitive wellness market.

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We create visual, high-performing websites that engage visitors and drive conversions.
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SEO Results: International Expansion

Fränkly Health aimed to expand beyond the UK, targeting health-conscious consumers in key markets like the US and Europe.

Lilo built a multi-territory Magento platform with the flexibility to support additional regions and currencies in the future. We optimized each territory for regional search engines, incorporating localized keywords and content to improve discoverability.

This strategy enabled Fränkly Health to establish a presence in three new markets post-launch, with plans for further expansion, driving a 180% increase in goal conversions through enhanced global accessibility. Our global SEO strategy delivered exceptional growth for Fränkly Health across target markets:

  • +159% Increase in UK search engine visibility for terms like “organic CBD oil”
  • +121% Increase in US search engine visibility, establishing a foothold in a competitive market
  • +95% Increase in European search engine visibility, supporting early expansion efforts

By leveraging Magento’s SEO capabilities and a targeted content strategy, Lilo significantly boosted Fränkly Health’s online presence, driving traffic and conversions.