Case Study: Envisics – WordPress Web Design, UX, SEO, Deep Tech

The Challenge

Envisics, a pioneer in dynamic holography, is redefining how people see and interact with the world. Founded from Dr Jamieson Christmas’ research at Cambridge University, the company has grown into a global leader in augmented reality head-up displays (AR HUDs) and automotive sensor systems.

Despite their groundbreaking technology, their website wasn’t keeping pace:

• Outdated design that didn’t reflect their deep-tech innovation
• Limited UX, with poor navigation and unclear user journeys
• No clear messaging to attract and convert industry partners
• Weak SEO performance, reducing global visibility
• Content management was slow and inflexible

The challenge was to deliver a sleek, high-tech website that matched their brand identity and positioned Envisics as innovators in the automotive industry.

Discovery and Technical Review

We began with a deep technical and brand review to understand Envisics’ goals and future roadmap.

• WordPress selected for scalability and ease of content management
• UX audit to uncover friction points and streamline user journeys
• SEO review to identify visibility gaps and opportunities
• Wireframes and prototypes tested for mobile-first performance and accessibility

This process defined a foundation for a site that was fast, reliable, and future-ready.

UX and Design Research

Our UX team focused on creating a user experience that showcased Envisics’ pioneering technology while making navigation effortless for visitors.

• Strong visual storytelling with video, imagery, and interactive timelines
• Clear CTAs and enquiry forms designed to convert business partnerships
• Immersive layouts to highlight products, team expertise, and innovation
• Mobile-first design ensuring seamless access across devices

The design system reflected Envisics’ bold brand identity while maintaining clarity and accessibility.

Marketing & SEO Strategy

A key priority was ensuring the new website not only looked inspiring but could also be found by the right audience.

• Keyword research targeting “AR HUD technology”, “holographic displays”, and “automotive holography”
• Optimised metadata, headings, and structured content for relevance and ranking
• Technical SEO with lightning-fast load speeds and schema markup
• Redirect and optimise legacy content to preserve authority
• Analytics and conversion tracking to measure engagement and lead generation

This strategy strengthened visibility in a highly competitive deep-tech market.