Client

Enviro Tek Global

Sector

Industrial, Sustainability

Target Type

B2B & B2C

Lead Time

32 weeks

Demographic

Mining companies, industrial manufacturers and sustainability stakeholders

Website Goal

Improve UX, strengthen SEO visibility, increase performance and align with MKS PAMP branding

Services

WordPress Web Design, UX/UI Design, WordPress Development, SEO

The Challenge

Enviro Tek Global is a Swiss-based subsidiary of the MKS PAMP Group, specialising in the processing of mining and industrial byproducts. Its legacy Silverstripe website no longer reflected the company’s expertise or environmental focus.

Outdated design weakened the corporate identity
Complex navigation made services difficult to find
Poor mobile performance affected usability
Limited SEO visibility restricted organic reach
Content updates were unnecessarily difficult
The website lacked flexibility for future growth

The objective was to create a professional WordPress website that improved usability while aligning Enviro Tek more closely with the MKS PAMP brand.

Discovery and Technical Review

The project began with a review of Enviro Tek’s existing platform, content and technical requirements.

WordPress selected for flexible content management
Existing content and site structure reviewed
User journeys mapped around key services
Mobile-first wireframes created for core pages
SEO opportunities identified during migration planning
Performance and browser requirements established

This provided a clear framework for the new website and its future development.

UX and Design Research

The design needed to communicate technical expertise, sustainability and the credibility of the wider MKS PAMP Group.

InVision wireframes defined layouts and navigation
Corporate typography and branding guided the design
Sustainability messaging influenced imagery and visual details
Clear calls to action simplified important user journeys
Responsive layouts prioritised mobile usability
Stakeholder feedback refined the final interface

The result was a clean, professional design that strengthened Enviro Tek’s identity without losing its connection to the parent brand.

Marketing & SEO Strategy

SEO was incorporated throughout the redesign to improve visibility and protect existing search performance during migration.

Keyword research identified relevant industrial searches
Metadata, headings and page copy were optimised
SEO-friendly URL structures were introduced
Redirects protected existing page authority
Technical performance was improved
GA4 and Google Tag Manager were configured

The new structure gave search engines clearer signals while making important content easier for users to find.

The Solution

Lilo delivered a bespoke WordPress website designed with usability, performance, and straightforward content management in mind.

Custom WordPress Theme: A bespoke theme combines MKS PAMP’s typography and visual identity with Enviro Tek’s own sustainability positioning.
Simplified Navigation: The site structure was streamlined around core content, helping visitors reach services and company information more quickly.
User-Friendly WordPress CMS: Migrating from Silverstripe to WordPress gave the internal team greater control over copy, imagery and other website content.
Responsive Design: Layouts and interactive elements were optimised across desktop, tablet and mobile devices.
GDPR Cookie Management: A bespoke cookie interface gives users clear control over their preferences while supporting GDPR requirements.
Dynamic Elements: Subtle transitions and hover effects add movement to the website without compromising its professional appearance or performance.
SEO Optimisation: Technical improvements, structured content, and on-page optimisation strengthened the foundations for organic growth.

Scope

– UX and UI Design
– WordPress Web Design and Development
– Wireframe Prototyping
– Silverstripe to WordPress Migration
– Custom Theme Development
– Responsive Development
– SEO Strategy
– Google Analytics 4
– Google Tag Manager
– Browser and Device Testing

Resources

1 × Lead Designer
1 × UX Designer
2 × WordPress Developers
1 × Front-End Developer
1 × SEO Specialist
1 × QA Tester
1 × Project Manager

Conclusion

Enviro Tek Global’s new WordPress website provides a clearer, faster and more professional platform for communicating its industrial and sustainability expertise.

By combining bespoke WordPress design, simpler navigation and an SEO-led structure, Lilo created a scalable website that aligns with MKS PAMP while giving Enviro Tek greater control over its digital presence.

Visit the website

Enviro Tek Global – Website Design, WordPress Web Design, UX and SEO