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The Energy Networks Association (ENA) operates the Network Innovation Collaboration (NIC) Portal, a platform enabling Network Licensees to post expressions of interest and connect with project partners for UK energy innovation. ENA’s commitment to advancing smarter networks made Lilo’s expertise in web development and web design the ideal choice to modernize their portal.
ENA partnered with Lilo, a leading UK web design agency, to overhaul their outdated NIC Portal, aiming to establish it as the primary hub for networks innovation. Facing challenges with poor user experience, inconsistent branding, and inefficient content management, they needed a bespoke CMS-driven solution aligned with their Smarter Networks website.
Lilo delivered an intuitive, mobile-friendly portal with advanced functionality, earning recognition for their problem-solving approach.
| Lead Time: | 26 Weeks | |
| Sector: | Energy & Power | |
| Target Type: | B2C & B2B | |
| Demographic: | Network Licensees, Project Partners, Energy Innovators | |
| Website Goal: | Enhance UX, improve content sharing, boost visibility, and ensure brand symmetry | |
| Services: | Web Development, Web Design, Bespoke CMS, UX Optimization, SEO | |
| Technologies: | .NET ASP, JavaScript, IIS, PHP, CSS, Responsive/Mobile-friendly | |
| Awards: | UK Energy Innovation Awards – Best Digital Platform, Web Excellence Awards |
The ENA’s NIC Portal faced significant web design issues hindering its role as a UK networks innovation platform. Key challenges included:
Lilo was tasked with a web development and design solution to enhance UX and establish the portal as a leading innovation hub.
Lilo’s design team conducted workshops with ENA stakeholders to align the NIC Portal with the Smarter Networks website’s aesthetic.
Using InVision, we crafted wireframes featuring a clean, professional design with consistent typography and colors, reinforcing ENA’s brand identity.
Usability testing refined layouts to ensure intuitive navigation, elevating user trust and engagement, driving an 85% increase in goal conversions, and supporting a 92% rise in direct traffic through a cohesive, visually appealing interface.
Our UX specialists redesigned navigation with user journey mapping, creating streamlined menus and interactive forms for project registration.
A/B testing optimized user flows, ensuring Network Licensees and partners could submit and access content effortlessly.
The improved UX boosted engagement, contributing to an 85% increase in goal conversions and a 103% rise in organic traffic by making the portal a user-friendly hub for energy innovation collaboration.
Scope:
Resources:
Lilo developed advanced filtering options for the portal’s search functionality, allowing users to sort projects by topic, status, or licensee.
We coded dynamic filters using JavaScript, tested usability for clarity, and integrated with the CMS for real-time updates.
The enhanced search experience improved navigation efficiency, boosting an 85% increase in goal conversions by enabling users to quickly locate relevant innovation content.
Our design team implemented a responsive layout with CSS and JavaScript optimizations, ensuring seamless performance on phones, tablets, and desktops. Touch-friendly elements and fast-loading visuals were tested across devices, with performance audits maintaining mobile efficiency. The mobile-friendly design broadened access, driving a 92% increase in direct traffic and supporting an 85% conversion rise by catering to users on the go.
Our development team implemented automated publishing for project progress and close-down reports, integrating with the CMS database. Pre-populated fields streamlined submissions, with user-added text for updates. Rigorous testing ensured accuracy, reducing report processing time by 40% and supporting a 72% user increase by making critical innovation data accessible and shareable in real time.
Lilo’s SEO specialists audited site structure, keywords, and competitors using SEMrush, identifying terms like “UK networks innovation.”
Content gaps were mapped, and GA4 benchmarks were set to track progress, informing a tailored strategy for visibility. The audit drove a 103% increase in organic traffic, enhancing search rankings and establishing the portal as a leading innovation hub.
Lilo resolved excessive 404 errors that disrupted user navigation and SEO performance. Using Screaming Frog, we crawled the site to map broken links, implemented 301 redirects to relevant project pages, and created custom error pages to guide users.
These fixes improved navigation and boosted a 103% organic traffic increase by ensuring a seamless, error-free experience for Network Licensees and partners.
Lilo’s web development and web design solution transformed ENA’s NIC Portal:
Lilo’s expertise in solving web design problems delivered an intuitive, high-functioning NIC Portal that positions ENA as a leader in UK networks innovation.
The platform has boosted engagement, traffic, and collaboration, resolving critical design challenges with innovative solutions.
Ready to elevate your brand with cutting-edge web development and web design solutions? Contact Lilo today to create a digital experience that drives results.
