Colourstat, a leader in London’s printing and scanning industry for over 35 years, aimed to elevate its digital presence to reflect its expertise in digital printing, large-format scanning, and copying.

Their 3-year-old WordPress website was outdated, not optimized for modern browsers or devices, and suffered from poor navigation, resulting in a subpar user experience.

Colourstat challenged Lilo to overhaul their WordPress design, creating a vibrant, user-friendly platform to showcase their services and improve SEO visibility.

Lead Time:		16 Weeks
Sector:		Services
Target Type:		B2C & B2B
Demographic:		Businesses (Design Studios, Corporations), Creatives, UK, Aged 25-60 Website Goal: Modernize UX, improve SEO visibility, streamline service navigation
Awards:		UK Digital Experience Awards – Best Service Website, CSS Design Awards
Services:		WordPress Design, Website Design, Web Development, UX Optimization, SEO Technologies: WordPress CMS, PHP, HTML/CSS, JavaScript/jQuery

Scalable Magento Development for eCommerce Growth

The Challenge

Colourstat’s 3-year-old WordPress website failed to reflect their leadership in London’s printing and scanning industry, hindered by critical web design issues that compromised user experience and visibility:

Outdated Design: The uninspiring aesthetic didn’t showcase Colourstat’s vibrant printing expertise, undermining brand credibility.
Poor Browser and Device Optimization: Lack of compatibility with modern browsers and devices caused display issues, frustrating users across platforms.
Inefficient Navigation: Disorganized menus and content made finding services like printing and scanning difficult, increasing bounce rates.
Slow Load Times: Unoptimized code and assets resulted in sluggish performance, deterring mobile and desktop users.
Weak SEO Visibility: Low rankings for terms like “digital printing London” limited organic traffic, reducing reach to businesses and creatives.
Colourstat challenged Lilo to overhaul their WordPress design, creating a vibrant, user-friendly platform to enhance UX and SEO.

Digital Transformation

Increase in UK search engine visibility

Lilo developed a digital transformation roadmap to modernize Colourstat’s outdated WordPress website, leveraging WordPress for its customization flexibility. We restructured the site with a scalable CMS, enabling easy content updates and future eCommerce integration. The transformation reduced page load times by 40%, enhancing user satisfaction and positioning Colourstat for sustained digital growth.

Colourstat’s original site had minimal SEO optimization, limiting visibility for terms like “digital printing London.” Lilo implemented a comprehensive SEO strategy, optimizing site structure, meta tags, and content with SEMrush audits. Post-launch, Colourstat’s rankings surged, driving significant improvements in organic reach.

The New Website

The new WordPress website features a vibrant website design tailored to Colourstat’s printing expertise. Built with a widened theme to maximize screen real estate, the site offers a seamless experience across desktop and mobile devices. Optimized regional messaging enhances discoverability, driving a 78% increase in direct traffic through an engaging, user-friendly interface.

The powerhouse of the new website, the service categories filter, enables users to navigate Colourstat’s extensive offerings effortlessly. Key features include:

Dropdown menus for services like printing, scanning, and copying
Dynamic filtering by product type or size
Fast-loading results with AJAX integration
Intuitive design tested for usability
The filter improved navigation, boosting an 80% increase in goal conversions by simplifying service exploration.

Developing the Brand

Quick Contact Form

Lilo introduced a quick contact form on service pages to streamline communication.

Designed with minimal fields and spam protection, the form was tested for usability, increasing inquiry submissions by 25% and supporting a 78% direct traffic rise by fostering faster client engagement.

Colourstat’s existing brand was professional but lacked the vibrancy of their printing expertise.

Lilo enhanced their digital identity with a bold, colorful aesthetic that complements their industry while maintaining trust with businesses and creatives.

Colourstat's Digital Redesign

Post-Launch Results

Lilo’s WordPress and website design solution transformed Colourstat’s digital platform:

+70% Increase in organic traffic, driven by enhanced SEO
+80% Increase in goal conversions, fueled by intuitive navigation
+78% Increase in direct traffic, reflecting stronger engagement
92% positive feedback, with users praising the site’s vibrant design
25% rise in client inquiries, driven by the quick contact form

Lilo’s expertise in resolving web design problems delivered a striking, user-friendly WordPress platform that elevates Colourstat’s online presence.

Through innovative website design and SEO solutions, we’ve enhanced visibility, engagement, and client reach, setting Colourstat for continued success in London’s printing industry.

Ready to transform your digital presence with expert WordPress solutions? Contact Lilo to craft a platform that drives results. Get in touch.

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