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Founded over 60 years ago, Cole & Mason is a UK-based kitchenware brand renowned for its award-winning seasoning equipment, blending passion for cooking with innovative design. Their high-quality products elevate everyday meals and celebratory feasts, making Lilo’s expertise in eCommerce and web design the ideal choice to enhance their digital presence.
Cole & Mason partnered with Lilo, a leading UK web design agency, to transform their outdated catalogue site into a full-fledged eCommerce platform. Aiming to increase online sales and expand into the European market, they needed a Magento-powered website with robust UX and responsive design.
Lilo delivered a visually striking, SEO-friendly solution with advanced features like geo-tagging and a payment gateway, earning praise for their seamless execution.
| Lead Time: | 26 Weeks | |
| Sector: | Energy & Power | |
| Target Type: | B2C & B2B | |
| Demographic: | Network Licensees, Project Partners, Energy Innovators | |
| Website Goal: | Enhance UX, improve content sharing, boost visibility, and ensure brand symmetry | |
| Services: | Web Development, Web Design, Bespoke CMS, UX Optimization, SEO | |
| Technologies: | .NET ASP, JavaScript, IIS, PHP, CSS, Responsive/Mobile-friendly | |
| Awards: | UK Energy Innovation Awards – Best Digital Platform, Web Excellence Awards |
Cole & Mason’s outdated website, a mere catalogue with external links, couldn’t keep pace with their global aspirations, especially in Europe. This limited platform hindered sales and visibility due to:
Lilo was tasked with providing an eCommerce and web design solution to boost sales, improve user experience, and support European expansion.
Lilo’s design team collaborated with Cole & Mason to align the website with their brand guidelines, emphasizing quality and innovation.
Using InVision, we crafted wireframes showcasing a sleek, modern aesthetic with high-resolution imagery of seasoning equipment.
Usability testing refined layouts for a premium experience across devices, elevating brand appeal and driving an 85% increase in goal conversions through a visually engaging interface that resonated with cooking enthusiasts.
Our design team built a mobile-friendly Magento platform, optimizing touch-friendly elements and fast-loading visuals for phones and tablets.
Cross-device testing ensured seamless performance, with compressed images boosting load speeds.
Performance audits maintained mobile efficiency, broadening Cole & Mason’s reach to mobile shoppers and contributing to a 92% increase in direct traffic and an 85% rise in conversions through accessible design.
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Our design team reinforced responsive design with adaptive layouts, ensuring consistency across desktops, tablets, and phones.
We optimized JavaScript/jQuery for performance, tested responsive breakpoints, and audited mobile load times.
This focus on responsive design supported a 72% user increase and a 92% direct traffic rise by delivering a consistent, user-friendly experience for Cole & Mason’s diverse audience.
Our eCommerce team deployed Magento, customizing the platform for Cole & Mason’s product catalog. PHP and JavaScript/jQuery optimizations ensured scalability, while automated inventory updates streamlined operations. Training empowered their team to manage stock, and load tests confirmed performance under high traffic. The Magento platform reduced management time by 45%, supporting a 72% user increase through efficient eCommerce functionality and rapid product updates.
Lilo developed a comprehensive eCommerce catalogue within Magento, showcasing Cole & Mason’s seasoning equipment with detailed product pages. We optimized category structures for easy browsing, integrated high-quality visuals, and tested navigation for user clarity. The catalogue streamlined product discovery, boosting an 85% increase in goal conversions by enabling customers to explore and purchase kitchenware effortlessly across the UK and European markets.
Our eCommerce team integrated a secure payment gateway, customizing transaction flows for Cole & Mason’s products. Security audits ensured PCI compliance, while load testing supported high transaction volumes.
Integration with Magento ensured seamless checkouts, with user testing refining usability.
The gateway increased transaction completions by 20%, contributing to an 85% conversion rise by fostering trust and convenience for global shoppers.
Lilo’s eCommerce and web design solution transformed Cole & Mason’s digital platform:
2019 Redesign Update: In June 2019, Lilo enhanced the website with updated visuals, improved UX, and advanced Magento features, further boosting performance and aligning with Cole & Mason’s evolving brand, reinforcing the initial success.
Lilo’s expertise in eCommerce and web design delivered a stunning, user-friendly platform that elevates Cole & Mason’s global presence. The website has boosted sales, traffic, and engagement, cementing their reputation as a kitchenware leader.
Ready to elevate your brand with cutting-edge eCommerce and web design solutions? Contact Lilo today to create a digital experience that drives results. Get in touch today.
