Chocolate Video Productions - WordPress Website Development, SEO, UX, AdWords.

The Challenge

Chocolate Films is a London-based video production company creating films, animations and digital content for organisations across the commercial, cultural and charity sectors.

As the company and its portfolio had grown, its existing website no longer provided the experience needed to showcase that work effectively. The site needed to place video at the heart of the user journey while making it easier for potential clients to understand Chocolate Films’ capabilities and explore relevant projects.

• The existing design no longer reflected the quality of the brand
• Video and project content needed greater visual prominence
• Users needed clearer routes into services and previous work
• Navigation and content architecture needed simplifying
• Mobile usability needed to be improved
• The website needed stronger foundations for search visibility
• Content needed to be easier for the internal team to manage

The objective was to transform an ageing website into a modern, video-led WordPress experience that could better communicate Chocolate Films’ creativity and expertise.

Discovery and Technical Review

We began by reviewing the existing website, its content structure and the way users moved between services, films and supporting information.

For a production company with a large and continually evolving body of work, flexibility was particularly important. The new platform needed to accommodate new films and campaigns without creating an increasingly complicated website behind the scenes.

Our discovery process included:

• Reviewing the existing website structure and content
• Mapping journeys between services and relevant projects
• Identifying opportunities to simplify navigation
• Planning a flexible WordPress content architecture
• Reviewing mobile and responsive requirements
• Assessing existing content for migration
• Considering SEO requirements throughout the redevelopment

These findings provided the foundation for a more flexible website built around Chocolate Films’ most valuable asset: its work.

UX and Design Research

The new user experience was designed around visual storytelling. Rather than expecting visitors to navigate through large amounts of copy before discovering Chocolate Films’ work, projects and video content were brought forward throughout the experience.

The design team developed a cleaner visual hierarchy with stronger imagery, clearer typography and more considered use of space. Individual projects could tell their own stories while remaining connected to relevant services and areas of expertise.

Particular attention was given to responsive behaviour. Video, imagery, navigation and calls to action needed to remain effective on smaller screens without losing the impact of the desktop experience. The result is a design system that feels creative and cinematic while remaining straightforward to navigate.

WordPress Development

WordPress provided the flexibility Chocolate Films needed to manage a growing portfolio of video content without sacrificing the quality of the front-end experience.

Lilo developed the website around reusable content structures, giving the Chocolate Films team greater freedom to publish new projects and update existing pages while maintaining consistency across the site.

• Flexible content management: Reusable WordPress components make day-to-day website updates more straightforward.
• Project-led architecture: Films and portfolio content can be organised around relevant services and audiences.
• Video-focused development: Page layouts were developed to showcase rich media without overwhelming the wider user experience.
• Responsive implementation: The interface adapts across desktop, tablet and mobile devices.
• SEO-friendly structure: Content hierarchy and technical foundations support improved search visibility.
• Scalable WordPress platform: The website can accommodate new projects, services and content as Chocolate Films continues to grow.

This approach combined the flexibility of WordPress with a bespoke front-end experience designed specifically around a video production business.