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Founded in 1981, Cartwright & Butler is a UK-based specialty food brand renowned for its handcrafted preserves, biscuits, and hampers, rooted in English teatime tradition. Their nostalgic, high-end products create magical gifting moments, making Lilo’s expertise in eCommerce and responsive design the perfect fit to showcase their global appeal.
Cartwright & Butler partnered with Lilo, a leading UK web design agency, to create a modern eCommerce website that reflects their tradition and innovation. Following success in Australia, Japan, and the US, they needed a mobile-friendly platform to engage discerning consumers and streamline product management.
Lilo delivered a Magento-powered solution with a unique hamper calculator, robust analytics, and luxurious design, earning accolades for their creative approach.
| Lead Time: | 30 Weeks | |
| Sector: | Food & Beverage/Retail | |
| Target Type: | B2C | |
| Demographic: | Food Enthusiasts, Gift Shoppers, Aged 25-65 | |
| Website Goal: | Enhance brand visibility, boost sales, improve UX, and streamline inventory management | |
| Services: | eCommerce Website Design, Responsive Design, UX Development, Web Design, Magento Development, SEO Optimization | |
| Technologies: | Magento, PHP, HTML/CSS, JavaScript/jQuery | |
| Awards: | UK eCommerce Awards – Best Food & Beverage Website, Web Excellence Awards |
Cartwright & Butler’s existing website struggled to convey its brand and expand globally, leading to several challenges:
Lilo’s design team collaborated with Cartwright & Butler through workshops to capture their nostalgic brand essence.
Using InVision, we crafted wireframes featuring a luxurious aesthetic with high-resolution product imagery and a warm color palette evoking teatime tradition.
Usability testing refined layouts to ensure a premium experience across devices, while the elegant design elevated brand appeal, driving an 85% increase in goal conversions and reducing bounce rates with a visually stunning interface that resonated with gift shoppers.
Lilo’s UX specialists redesigned navigation with clear menus and step-by-step purchase flows, guided by user journey mapping.
Interactive call-to-action buttons and smooth transitions were tested via A/B testing to optimize the path from product discovery to checkout.
The intuitive UX enhanced engagement, driving an 85% increase in goal conversions and supporting a 103% rise in organic traffic by creating a seamless shopping experience that encouraged users to explore and purchase with ease.
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Lilo customized Magento’s admin interface, creating intuitive dashboards for product and order management.
Streamlined inventory updates and multi-user access were tested, with training provided to Cartwright & Butler’s team.
Regular audits ensured compatibility with Magento updates, cutting management time by 40% and supporting a 92% direct traffic rise by enabling rapid product updates and operational efficiency for their global eCommerce operations.
Our eCommerce team implemented GA4 and Google Tag Manager, tracking product views, add-to-cart actions, and purchases. Custom dashboards provided real-time insights, integrated with Magento for unified reporting. Monthly reports guided marketing optimizations, fueling data-driven campaigns that increased engagement by 25% and supported a 103% organic traffic increase by enabling targeted strategies to enhance user interaction and drive sales.
Lilo implemented Google Tag Manager alongside GA4 to track user interactions like add-to-cart events and form submissions. Social analytics for campaign insights were configured, integrated with Magento for comprehensive reporting. Monthly dashboards provided actionable data, optimizing engagement by 22% and supporting a 72% user increase by enabling precise marketing adjustments based on user behavior, enhancing the overall eCommerce experience.
Lilo’s SEO specialists audited site structure, keywords, and competitors using SEMrush, identifying high-value terms like “luxury hampers UK.”
Content gaps were mapped, and GA4 benchmarks were set to track progress, informing a tailored strategy for global visibility.
The audit drove a 103% increase in organic traffic, enhancing search rankings and laying the foundation for sustained growth in Cartwright & Butler’s online presence.
Lilo’s eCommerce and responsive design solution transformed Cartwright & Butler’s digital platform:
Lilo’s expertise in eCommerce and responsive design delivered a stunning, user-friendly platform that elevates Cartwright & Butler’s global brand. The website has boosted sales, traffic, and engagement, cementing their reputation for specialty foods.
Ready to elevate your brand with cutting-edge eCommerce and responsive design solutions? Contact Lilo today to create a digital experience that drives results. Get in touch today.
