Contact Us
Contact us for an obligation free quote.
"*" indicates required fields
"*" indicates required fields
Cartwright & Butler partnered with Lilo to create a bespoke Magento eCommerce website that reflects its premium British heritage, improves the shopping experience and supports international growth.
Cartwright & Butler
Food & Beverage, Retail
B2B & B2C
29 weeks
Gift shoppers and food enthusiasts
Increase sales, improve UX, strengthen visibility and simplify product management
eCommerce Design, Magento Development, UX/UI Design, SEO
Founded in 1981, Cartwright & Butler is a British food brand known for premium biscuits, preserves, confectionery and luxury hampers. Its existing website no longer supported the brand’s growing international audience.
The goal was to create a scalable Magento store that improved both the customer experience and day-to-day management.
The project began with a review of the existing store, catalogue and customer journeys.
This established the foundation for a faster, more effective online store.
The design needed to combine Cartwright & Butler’s traditional British character with a modern shopping experience.
The result was an elegant interface that made products easier to discover and purchase.
SEO was integrated throughout the redesign to strengthen visibility and protect existing rankings.
The improved structure supported both organic search and better marketing measurement.
Lilo delivered a bespoke Magento platform designed around conversion, usability and efficient management.
Bespoke Magento Store: A scalable Magento build supports Cartwright & Butler’s growing product range and international audience.
Hamper Calculator: A custom tool allows customers to create personalised hampers before moving directly to checkout.
Improved Navigation: Clear categories and streamlined purchase journeys make products easier to find.
Responsive Design: Layouts and interactive elements were optimised across desktop, tablet and mobile.
Magento Administration: The backend was simplified to make product, stock and order management more efficient.
eCommerce Tracking: GA4 and Google Tag Manager track product views, add-to-cart actions and completed purchases.
SEO Optimisation: Improved architecture, technical SEO and on-page optimisation strengthened organic performance.
The new Magento platform delivered measurable improvements across visibility, engagement and conversion.
Additional improvements included:
– UX & UI Design
– Magento Web Design & Development
– Wireframe Prototyping
– Responsive eCommerce Development
– Custom Hamper Calculator
– Product & Order Management
– SEO Strategy
– Site Architecture Optimisation
1 × Lead Designer
1 × UX Designer
2 × Magento Developers
1 × Front-End Developer
1 × SEO Specialist
1 × QA Tester
1 × Project Manager
