7th July 2011 | Blog, Latest Articles

Organic SEO is a sustainable marketing strategy that will improve the “shelf-life” of your website. The benefits of Organic SEO are becoming more apparent as PPC (Pay Per Click) advertising costs increase.

Online businesses are attracted to the efficiency, affordability and longevity of Organic SEO. At Lilo we implement Organic SEO techniques to optimise websites for organic online searches in a way that is effective and financially sustainable.

Sustainable Nourishment for your website

Online market credibility is an endurance race. Many start-up businesses are not aware of the long-term financial implications of PPC (Pay Per Click) advertising. This marketing technique might give your brand the initial exposure that it requires but will you be able to sustain it?

Online studies reveal that 75 – 80% of searchers are more than likely to click on organic listings when given the option between organic and paid listings.

Organic SEO: The Pros

  • Cost-Effective
    • Once you’ve paid your initial start-up fee, you’ll be able to see your investment do the work for you. PPC Advertising requires you to “bid” for high-value keywords that relate to your product or industry. Organic SEO allows you to sustain your online visibility without having to pay the ongoing “advert display costs”.
  • Large Audience
    • Optimising your website for organic search enables you to reach a large, diverse online community.
  • Credibility
    • Internet users are a lot wearier of clicking on paid for links nowadays. If your site gets listed in the first result display page of Google, users will atomically value the natural priority given to your website by the Search Engines.
  • Build Your Business
    • Competition is tight and getting your site noticed on the Internet requires some digital marketing savvy. Organic SEO techniques can turn your website into an efficient business marketing tool.

Organic SEO services

At Lilo we implement the following Organic SEO techniques as part of a comprehensive online marketing technique.

Free Website Evaluation

A free website evaluation will give you clear direction as to the type of “organic search engine optimisation” that will benefit your business the most.

Keyword research and analysis

How effective is your online content when it comes to organic online searches? Keyword research and Analysis services will help you to optimise your content for the online reader.

Competitor Analysis

We provide our clients with an in-depth competitor report that will help them to understand their market and target audience.

Article directory submission

This effective Organic SEO strategy will allow you to communicate your unique business and product strengths to broad spectrum of online readers. We submit relevant and optimised articles to a variety of online article directories on behalf of our client.

Google Analytics

You can generate awareness of your brandby registering your business with Google’s Analytics Service and adding Google Adwords to your account. Both services will provide you with information on your visitors and online market trends.

SERP Report

How well do you rank in Organic Search Results? A compact SERP report will help you to see the impact that your website is making in both local and world-wide organic online searches.


The number of people who are familiarising themselves with the Internet and social networking platforms continues to grow. SMO is a popular organic SEO technique, helping businesses to increase brand awareness in a natural and cost-effective way.


Lilo will help you to stay connected in real time by setting up a Twitter account for you. Twitter is one of the most popular social networking sites worldwide and promises to supplement you online marketing strategy and benefit your Page Rank. You’ll be able to post relevant news alerts about upcoming products or events on a widely recognized social platform.


Blogging is a great way to keep readers informed about recent news, events and activities. Blogspots are great appetizers for directing already interested readers to your website and informing them about you products and services.