1st July 2011 | Blog, Latest Articles

Google’s latest web browser, ‘Chrome’ was released in 2008 and as of January 2011, Chrome was the third most widely used browser on the web. Chrome’s speed, intelligent start-up page and task manager are but a few of its innovative features.

We recently discussed the shift in focus in terms of online marketing trends for 2011. In the past, website owners and SEO marketers placed a lot emphasis generating and circulating large volumes of content on the web in an attempt to gain back-links and generate traffic. And yes, content is key but the focus is starting to shift to better/ smarter content marketing and not necessarily more content.

Relevant and Useful Search Results

Generating and circulating more content on the web might give websites that initial boost in traffic and rankings but search engines are finding new ways to streamline search results, providing users with content that’s both relevant and useful. Microsoft’s idea with the release of its “decision search engine”; Bing, was exactly that – providing users with content that they can actually use -. To a certain degree Bing’s arrival stimulated a renewed interest in search result quality and not just position and quantity. Google’s aim with its Chrome browser is to refine search results even further.

Eliminating Content Farms from Search Results

The amount of emphasis placed on content circulation in the past, enabled many opportunistic content farms to rank high in search results. Content farms contain web pages that are specifically engineered -containing mostly spam – to show up high in search results. Through Chrome, Google is tapping into the user’s search preferences in a new way. Chrome allows its users to block certain sites from their search results. Users are able to create a personal block list and this prevents the blocked content from being displayed in their personal search results ever again. The users block list automatically gets sent to Google and in this way, Google employs the user to take care of spam on their behalf.

Chrome gives search giant Google the ability to extend its control over online search results. The degree of its success does however greatly depend on the user’s willingness to block unsolicited content. This puts the onus of content quality on the user. Whether or not online users will actually take a stand against low quality content is another question to think off.