"*" indicates required fields

London, Uk — +44(0) 207 100 1140
1st Floor, 187 Wardour St,
Soho, London, W1F 8ZB
United Kingdom

Bellerby & Co. Globemakers, based in the UK, creates exquisite, handmade globes that blend traditional craftsmanship with innovative design. Their team of skilled globemakers, painters, woodworkers, and cartographers produces bespoke pieces for clients worldwide, making Lilo’s expertise in WordPress design the perfect fit to elevate their brand.

Bellerby & Co. partnered with Lilo, a leading web design agency in London, to revamp their outdated website and create a new logo that reflects their artistry. Aiming to expand their global reach and increase e-commerce sales, they needed a user-friendly WordPress website to showcase their handcrafted globes.

Lilo delivered a custom WordPress and WooCommerce platform, a visually captivating design, and a targeted SEO strategy, earning recognition for their innovative work.

Lead Time:		12 Weeks
Sector:		Tech
Target Type:		B2C & B2B
Demographic:		Car Owners, Dealerships, Insurance Brokers
Website Goal:		WordPress Development, Web Design, Content Placement, eCommerce, Custom API Integration, SEO Optimization
Technologies:		WordPress, HTML/CSS, JavaScript
Awards:		UK Digital Experience Awards – Best Financial Website, Web Excellence Awards

Wordpress Development

Revitalizing Bellerby & Co. Globemakers' Digital Presence

The Challenge: Elevating a Legacy Brand Online

Bellerby & Co. Globemakers’ existing website failed to reflect the prestige of their handmade globes, hindering their ambitions to expand their global market share.

Outdated Website: The previous website failed to reflect the prestige of their handmade globes, limiting global market expansion.
Design Issues: Dated visuals and a cluttered layout diminished brand appeal for luxury clients.
Poor User Experience: Complex navigation and slow load times reduced user engagement and conversions.
Inefficient Content Management: Lacked a robust CMS, making updates time-consuming and stifling marketing.
Limited eCommerce: The platform struggled with custom orders and international transactions.
Weak SEO: Low search rankings hindered organic traffic and global discoverability for key terms.

Lilo provided a WordPress solution to enhance the brand, streamline content, and improve e-commerce.

??

Custom WordPress Design for Artisanal Appeal

Lilo’s WordPress design team collaborated with Bellerby through in-depth workshops to understand their brand’s aesthetic.

Using InVision, we crafted wireframes and high-fidelity prototypes, incorporating custom illustrations of globes and a clean, responsive layout. Iterative feedback ensured the design aligned with Bellerby’s vision, with usability testing refining navigation for luxury clients.

The visually striking WordPress website showcased Bellerby’s globes with high-resolution imagery, boosting engagement by 98% in goal conversions and creating a premium user experience that mirrored their craftsmanship.

Woocommerce for Effortless eCommerce

Our development team integrated WooCommerce into the WordPress platform, building a flexible catalog for Bellerby’s bespoke globes.

We configured custom order forms and integrated a secure payment gateway, testing international transactions to ensure reliability. Performance optimization reduced checkout load times, enhancing user trust.

This WordPress design solution streamlined purchases, increasing conversions by 30% and enabling Bellerby to handle global orders efficiently, supporting their expansion into new markets.

Scope:

InVision Wireframe Prototypes
Custom WordPress Design
WordPress Development
.Net Development for API
Woocommerce Integration
Custom API Integration
Payment Gateway Integration
Page-Builder Functionality (Elementor)
Blog Setup
SEO Strategy with GA4
eCommerce Tracking

Resources:

1 x Lead Designer
1 x UX Designer
2 x WordPress Developers
1 x .NET Developer
1 x Front-End Developer
2 x Back-End Developer
2 x SEO Specialists
1 x Quality Assurance Tester
1 x Project Manager

??

New Logo to Strengthen Brand Identity

Lilo’s graphic designers sketched multiple logo concepts inspired by the curvature of Bellerby’s globes, presenting three refined options.

After client feedback, we finalized a minimalist logo with elegant typography, ensuring versatility across digital and physical assets.

We provided brand guidelines for consistent use. The logo unified Bellerby’s brand, enhancing recognition and driving a 121% increase in direct traffic as customers returned to explore the WordPress website.

Custom Blog Theme for Consistent Experience

Our WordPress design team developed a custom blog theme, mirroring the main site’s aesthetic with unified colors and typography.

We migrated existing blog content, optimizing it for SEO with GA4 tracking to monitor engagement. Usability tests ensured seamless navigation between the blog and e-commerce pages.

The blog, featuring craftsmanship stories, increased session durations by 25%, reinforcing Bellerby’s expertise and boosting user engagement.

SEO Optimized Content

SEO Strategy for Global Discoverability

Lilo’s SEO specialists conducted a site audit, identifying high-value keywords like “handmade globes UK.” We optimized site structure, meta tags, and content, using GA4 to track performance. A link-building campaign targeted art and design publications, securing high-authority backlinks to boost domain authority. This strategy achieved a 148% increase in organic traffic, positioning Bellerby as a global leader in artisanal globes and enhancing the visibility of their WordPress website.

We crafted keyword-rich blog posts and product descriptions targeting terms like “bespoke globes UK,” integrating them into the WordPress CMS for easy updates. Content audits identified gaps, and we trained Bellerby’s team to maintain SEO best practices. GA4 provided insights to refine content strategies. SEO-optimized content increased organic traffic by 148% and supported a 25% rise in session durations, engaging users with Bellerby’s unique story.

talk to us

Enhanced Brand Recognition

Lilo crafted a cohesive brand identity by aligning the WordPress website, logo, and blog with Bellerby’s artisanal aesthetic.

We created custom illustrations and a consistent color palette, reinforced through social media assets provided to Bellerby’s team.

Targeted blog content highlighted their craftsmanship, amplifying brand storytelling.

The unified WordPress design elevated Bellerby’s prestige, increasing direct traffic by 121% and earning mentions in luxury design blogs, solidifying their global reputation.

High Authority Link Building

Lilo’s SEO team outreach to high-authority art, design, and luxury lifestyle publications, securing guest posts and features about Bellerby’s craftsmanship.

We created linkable assets, like a blog post on globe-making techniques, to attract organic backlinks.

Monthly link audits ensured quality and relevance. High-authority backlinks boosted domain authority by 15%, driving a 148% increase in organic traffic and enhancing the WordPress website’s search rankings.

Advantages-Tailored-custom-Website-Design

Results: Establishing Envisics’s Leadership.

Lilo’s WordPress and web design solution delivered transformative outcomes for Bellerby & Co. Globemakers:

+148% Increase in organic traffic within six months, driven by targeted SEO
+98% Increase in goal conversions, fueled by seamless e-commerce
+121% Increase in direct traffic, reflecting enhanced brand recognition
90% positive customer feedback, praising the site’s stunning design
20% increase in repeat purchases, driven by improved UX

Lilo’s expertise in WordPress design transformed Bellerby’s digital presence, creating a stunning, user-friendly website that showcases their craftsmanship. The platform has elevated sales and global visibility, cementing Bellerby’s reputation for excellence.

Ready to elevate your brand with a custom WordPress website? Contact Lilo’s team to create a solution that drives results. Get in touch today.

Button