Established in 1973, Auzou Publishing is a family-run French publishing house, one of France’s largest for children’s books, offering early learning, picture, craft, and teen fiction titles for ages 0-13. Their commitment to sparking young imaginations made Lilo’s expertise in WordPress and web design the perfect fit to launch their UK-specific website.
Auzou partnered with Lilo, a leading UK web design agency, to create a clean, engaging platform showcasing their newly translated titles for the English market. Facing challenges with an outdated design, ineffective catalogue presentation, and limited functionality, they needed a WordPress-powered solution with a basic eCommerce setup. Lilo delivered a responsive, SEO-friendly website with playful features, earning praise for their thoughtful approach.
Lead Time: | 24 Weeks | |
Sector: | Publishing/Retail | |
Target Type: | B2C (Parents, Educators) & Limited B2B (Booksellers) | |
Demographic: | UK-based, Aged 25-50 | |
Website Goal: | Showcase titles, enhance UX, boost UK visibility, prepare for eCommerce | |
Services: | WordPress Web Design, Web Design, UX Optimization, Basic eCommerce, SEO | |
Technologies: | WordPress, WooCommerce, PHP, HTML/CSS, JavaScript/jQuery | |
Awards: | UK Children’s Publishing Awards – Best Digital Platform, Webby Awards Nominee |
Auzou Publishing’s existing website failed to captivate the UK market, plagued by web design problems that dimmed their storytelling magic:
Auzou entrusted Lilo to deliver a WordPress and web design solution that would resolve these issues, create an inviting platform, and pave the way for UK success.
Lilo’s design team dove into Auzou’s brand, sketching a playful aesthetic through stakeholder workshops.
Using Figma, we designed wireframes with colorful imagery, whimsical fonts, and child-friendly elements mirroring their book covers. Usability testing polished the layouts, ensuring parents and booksellers found the design delightful.
The vibrant web design boosted Auzou’s appeal, sparking a 148% increase in users with an inviting interface that captured the joy of their children’s stories.
Our UX specialists crafted intuitive navigation with user journey mapping, designing clear menus and fluid browsing paths for Auzou’s catalogues.
A/B testing refined interactive buttons, making title exploration effortless.
The streamlined UX transformed engagement, driving an 85% increase in goal conversions and fueling a 98% rise in organic traffic by offering a seamless experience that kept users immersed in Auzou’s literary world.
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Our design team engineered a responsive WordPress layout with optimized CSS and JavaScript, delivering flawless performance on phones, tablets, and desktops.
Touch-friendly elements and fast-loading visuals underwent rigorous device testing, with audits ensuring mobile efficiency.
The responsive design expanded reach, driving a 123% increase in direct traffic and a 148% users by welcoming UK users browsing on any device.
Our WordPress team sorted Auzou’s titles by age groups (0-13), coding dynamic filters for early learning, picture, craft, and teen fiction. Usability tests ensured seamless sorting, with CMS integration for real-time updates. The categorized inventory enhanced navigation, supporting a 148% user increase by making it simple for users to find age-appropriate books, delighting diverse UK audiences.
Lilo embedded downloadable PDF catalogues within WordPress product pages, optimizing file sizes for quick access. Cross-device compatibility and accessibility for booksellers were tested, streamlining offline use. This feature drove a 123% direct traffic rise, providing a practical tool for retailers and parents to review Auzou’s titles, boosting engagement with their UK market.
Our development team built a custom review form for user feedback on titles, integrated with WordPress for easy moderation.
User-friendly inputs, spam protection, and form logic were tested, fostering community trust.
The review form increased engagement by 20%, supporting an 85% conversion increase by encouraging interaction and building confidence in Auzou’s brand.
Lilo’s WordPress and web design solution transformed Auzou Publishing’s UK platform:
Lilo’s mastery in tackling web design problems crafted a vibrant, user-friendly platform that brings Auzou Publishing’s stories to the UK market. By resolving design and functionality challenges with innovative WordPress solutions, we’ve boosted visibility and engagement. Ready to tell your brand’s story with standout WordPress and web design? Reach out to Lilo for a transformative digital experience. Contact us now.