Auzou Publishing

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Established in 1973, Auzou Publishing is a family-run French publishing house, one of France’s largest for children’s books, offering early learning, picture, craft, and teen fiction titles for ages 0-13. Their commitment to sparking young imaginations made Lilo’s expertise in WordPress and web design the perfect fit to launch their UK-specific website.

Auzou partnered with Lilo, a leading UK web design agency, to create a clean, engaging platform showcasing their newly translated titles for the English market. Facing challenges with an outdated design, ineffective catalogue presentation, and limited functionality, they needed a WordPress-powered solution with a basic eCommerce setup. Lilo delivered a responsive, SEO-friendly website with playful features, earning praise for their thoughtful approach.

Lead Time:		24 Weeks
Sector:		Publishing/Retail
Target Type:		B2C (Parents, Educators) & Limited B2B (Booksellers)
Demographic:		UK-based, Aged 25-50
Website Goal:		Showcase titles, enhance UX, boost UK visibility, prepare for eCommerce
Services:		WordPress Web Design, Web Design, UX Optimization, Basic eCommerce, SEO
Technologies:		WordPress, WooCommerce, PHP, HTML/CSS, JavaScript/jQuery
Awards:		UK Children’s Publishing Awards – Best Digital Platform, Webby Awards Nominee

Web Design

Auzou Publishing’s WordPress Transformation

Auzou Publishing’s existing website failed to captivate the UK market, plagued by web design problems that dimmed their storytelling magic:

Unengaging Design: A dull, text-heavy interface clashed with their vibrant children’s books, alienating parents and booksellers.
Cluttered Catalogue Presentation: Poorly structured digital catalogues made browsing titles frustrating, reducing engagement.
Subpar User Experience: Confusing navigation drove users away, increasing bounce rates and limiting title discovery.
Static Functionality: The inflexible platform lacked scalability or eCommerce potential, capping future sales growth.
Weak SEO Visibility: Low rankings for terms like “children’s books UK” stifled organic traffic, hindering market entry.

Auzou entrusted Lilo to deliver a WordPress and web design solution that would resolve these issues, create an inviting platform, and pave the way for UK success.

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Vibrant WordPress Web Design

Lilo’s design team dove into Auzou’s brand, sketching a playful aesthetic through stakeholder workshops.

Using Figma, we designed wireframes with colorful imagery, whimsical fonts, and child-friendly elements mirroring their book covers. Usability testing polished the layouts, ensuring parents and booksellers found the design delightful.

The vibrant web design boosted Auzou’s appeal, sparking a 148% increase in users with an inviting interface that captured the joy of their children’s stories.

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Streamlined UX for Easy Browsing

Our UX specialists crafted intuitive navigation with user journey mapping, designing clear menus and fluid browsing paths for Auzou’s catalogues.

A/B testing refined interactive buttons, making title exploration effortless.

The streamlined UX transformed engagement, driving an 85% increase in goal conversions and fueling a 98% rise in organic traffic by offering a seamless experience that kept users immersed in Auzou’s literary world.

Scope:

InVision Wireframe Prototypes
Web Development
Web Design
Bespoke CMS (.NET)
UX Optimization
Advanced Filtering Options
Automated Report Publishing
Google Analytics & GA4
Google Tag Manager
Browser Compatibility Testing

Resources:

1 x Lead Designer
1 x UX Designer
2 x WordPress Developers
1 x .NET Developer
1 x Front-End Developer
2 x Back-End Developer
2 x SEO Specialists
1 x Quality Assurance Tester
1 x Project Manager

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Scalable WordPress CMS

Lilo’s WordPress team built a flexible CMS, empowering Auzou to manage catalogues and content effortlessly.

Custom dashboards enabled easy title updates, with drag-and-drop functionality and team training ensuring smooth operation.

Performance testing guaranteed scalability, slashing content management time by 50% and supporting a 123% direct traffic increase through fresh, engaging updates that resonated with UK audiences.

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Responsive Design for All Devices

Our design team engineered a responsive WordPress layout with optimized CSS and JavaScript, delivering flawless performance on phones, tablets, and desktops.

Touch-friendly elements and fast-loading visuals underwent rigorous device testing, with audits ensuring mobile efficiency.

The responsive design expanded reach, driving a 123% increase in direct traffic and a 148% users by welcoming UK users browsing on any device.

Categorised Inventory

Downloadable Product Catalogues

Our WordPress team sorted Auzou’s titles by age groups (0-13), coding dynamic filters for early learning, picture, craft, and teen fiction. Usability tests ensured seamless sorting, with CMS integration for real-time updates. The categorized inventory enhanced navigation, supporting a 148% user increase by making it simple for users to find age-appropriate books, delighting diverse UK audiences.

Lilo embedded downloadable PDF catalogues within WordPress product pages, optimizing file sizes for quick access. Cross-device compatibility and accessibility for booksellers were tested, streamlining offline use. This feature drove a 123% direct traffic rise, providing a practical tool for retailers and parents to review Auzou’s titles, boosting engagement with their UK market.

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Custom Review Form

Our development team built a custom review form for user feedback on titles, integrated with WordPress for easy moderation.

User-friendly inputs, spam protection, and form logic were tested, fostering community trust.

The review form increased engagement by 20%, supporting an 85% conversion increase by encouraging interaction and building confidence in Auzou’s brand.

Comprehensive SEO Audit

Lilo’s SEO experts audited site structure, keywords, and competitors with SEMrush, targeting terms like “children’s books UK.”

Content gaps were identified, and GA4 benchmarks established, shaping a robust visibility strategy.

The audit fueled a 98% increase in organic traffic, elevating search rankings and amplifying Auzou’s UK market presence.

Advantages-Tailored-custom-Website-Design

Post-Launch Results

Lilo’s WordPress and web design solution transformed Auzou Publishing’s UK platform:

+98% Increase in organic traffic, driven by SEO enhancements
+123% Increase in direct traffic, reflecting brand engagement
+148% Increase in users, fueled by playful UX
92% positive feedback, with users loving the site’s charm
25% rise in bookseller inquiries, driven by catalogue accessibility

Lilo’s mastery in tackling web design problems crafted a vibrant, user-friendly platform that brings Auzou Publishing’s stories to the UK market. By resolving design and functionality challenges with innovative WordPress solutions, we’ve boosted visibility and engagement. Ready to tell your brand’s story with standout WordPress and web design? Reach out to Lilo for a transformative digital experience. Contact us now.

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