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London, Uk — +44(0) 207 100 1140
1st Floor, 187 Wardour St,
Soho, London, W1F 8ZB
United Kingdom

Based in the UK with a global reach, AMO Consultancy delivers cutting-edge digital automation solutions, including robotic process automation and AI-driven workflows, to businesses across various industries, such as finance, healthcare, and retail.

Their bespoke services enhance productivity, reduce costs, and optimize resource utilization. AMO sought Lilo’s expertise in WordPress and web design to replace their outdated in-house website with a professional, user-friendly platform that reflects their innovative values.

AMO’s original site, built with a drag-and-drop builder, suffered from cluttered content, poor navigation, and an outdated design, making it difficult for users to find relevant information. Lilo delivered a sleek, SEO-optimized WordPress site with structured pages and advanced features, resolving critical web design problems and driving significant growth.

Lead Time:		18 Weeks
Sector:		Services
Target Type:		B2C & B2B
Demographic:		Businesses (Finance, Healthcare, Retail), UK/Global, Aged 30-60
Technologies:		WordPress CMS, PHP, HTML/CSS, JavaScript/jQuery
Services:		WordPress Design, Website Design, Web Development, UX

Scalable Magento Development for eCommerce Growth

The Challenge

AMO Consultancy’s in-house website failed to reflect their innovative digital automation solutions, hampered by web design problems that limited engagement and visibility:

Cluttered Content: The single-page layout overwhelmed users with unorganized information, making it hard to find specific details.
Poor Navigation: Lack of structured menus confused users, increasing bounce rates and reducing exploration of services.
Outdated Design: The unprofessional aesthetic didn’t align with AMO’s cutting-edge brand, undermining credibility.
Limited Mobile Responsiveness: The non-optimized design alienated mobile users, restricting accessibility for global clients.
Weak SEO Performance: Low rankings for terms like “digital automation UK” curtailed organic traffic, limiting reach.
AMO tasked Lilo with delivering a WordPress and web design solution to create a user-friendly, organized platform that showcases their expertise and boosts visibility.

Enhanced UX for Seamless Navigation

Innovative Web Design

Lilo’s design team collaborated with AMO through workshops to capture their innovative brand identity. Using Balsamiq, we crafted wireframes with a clean, modern design featuring professional visuals and intuitive layouts. Usability testing refined the aesthetic, driving an 82% increase in users by delivering a visually compelling interface that aligned with AMO’s mission and appealed to businesses across industries.

Our UX specialists redesigned navigation with user journey mapping, creating structured menus and clear paths to explore services, case studies, and blogs. A/B testing optimized interactive elements, ensuring effortless content discovery. The streamlined UX boosted engagement, contributing to a 95% increase in organic traffic and an 88% rise in direct traffic by offering a user-friendly experience for diverse clients.

Responsive Design for Accessibility

Flexible WordPress CMS

Lilo’s WordPress team built a scalable CMS, enabling AMO to manage content across multiple pages efficiently. Custom dashboards supported easy updates for services, blogs, and case studies, with staff training ensuring smooth operation.

Performance testing confirmed scalability, reducing management time by 45% and supporting an 88% direct traffic increase through timely, relevant updates.

Our web design team implemented a responsive WordPress layout with optimized CSS and JavaScript, ensuring seamless performance across phones, tablets, and desktops. Touch-friendly elements and fast-loading visuals were tested across devices, with audits maintaining efficiency.

The responsive design expanded reach, driving an 82% user increase and a 95% organic traffic rise by accommodating global clients on any device.

Scope:

Balsamiq Wireframe Prototypes
WordPress Design
Web Design
UX Optimization
Search Engine Optimization
Services Page
Technology Page
Case Studies Page
Blog Section
Team Page
Custom Contact Form
SEO-Optimized Blog
Google Analytics & GA4
Google Tag Manager
Browser Compatibility Testing

Resources:

1 x Lead Designer
1 x UX Specialist
1 x WordPress Developer
1 x Front-End Developer
1 x Back-End Developer
1 x SEO Specialist
1 x Quality Assurance Tester
1 x Project Manager

Services Page

Lilo created a dedicated services page, detailing AMO’s digital automation solutions like robotic process automation and AI workflows.

Designed with clear sections and tested for usability, the page improved engagement by 20%, supporting an 82% user increase by enabling clients to explore tailored offerings with ease, enhancing AMO’s value proposition.

Our WordPress team developed a technology page outlining AMO’s tools and platforms, integrated with the CMS for real-time updates.

Usability testing ensured clarity, driving a 95% organic traffic rise by showcasing technical expertise, positioning AMO as a leader in digital automation for prospective clients.

Case Studies Page
Lilo built a case studies page to highlight AMO’s successful implementations across industries. Structured with summaries and visuals.

Blog Section
Our development team created a blog section for AMO to share technical insights, integrated with WordPress for easy management. The section was optimized for SEO, increasing dwell time by 10% and supporting a 95% organic traffic rise by engaging users with valuable, industry-relevant content.

Team Page
Lilo designed a team page showcasing AMO’s global experts, featuring bios and photos. Tested for usability, the page built trust, contributing to an 82% user increase by humanizing the brand and highlighting the diverse expertise behind AMO’s solutions.

AMO Consultancy's Digital Redesign

Post-Launch Results

Lilo’s WordPress and web design solution transformed AMO Consultancy’s digital platform:

+82% Increase in users, driven by enhanced UX
+95% Increase in organic traffic, fueled by SEO improvements
+88% Increase in direct traffic, reflecting stronger engagement
90% positive feedback, with users praising the site’s clarity
20% rise in client inquiries, driven by improved accessibility

Lilo’s expertise in resolving web design problems delivered a dynamic, user-friendly WordPress platform that elevates AMO Consultancy’s digital presence. Through innovative WordPress and web design solutions, we’ve enhanced visibility, engagement, and client reach, creating a foundation for AMO’s continued growth. Ready to transform your digital presence with expert WordPress solutions? Contact Lilo to craft a platform that drives results. Get in touch.

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