Optimise your Facebook Account for Business

21 January 2016

Facebook is the world’s favourite social media platform, averaging over 1 billion users every day. The need for fresh new content fuels this ever-increasing traffic, with business owners eager to take advantage of this gigantic userbase.

But not all Facebook business pages are created (or simply updated) equally. Missing or outdated information, incorrect image sizes, or bad grammar/spelling can lead to visitors fleeing from your company page. Also, with a more informative Facebook page, users will be able find relevant company pages easier via the Facebook Graph Search.

In this article we’ll be looking at how you can improve your page to appeal to Facebook users.

About

Overview

  • Ensure that your address and contact details are always up to date, especially if you are a local business. If your customers can’t find you, then how can you sell them anything?

Page Info

  • Category - Select what type of business you have. This will have an effect on the type of content that your page displays. This is especially relevant when you have a physical location that you want customers to visit. If that is the case, then select “Local Business” (Facebook will automatically create a Facebook Places listing for you, and customers can “check in” at your location).
  • Subcategories - Visually this is important, because these will be displayed underneath your page title. Your visitors will immediately see which services you offer. You can select up to 3 subcategories.
  • Facebook Web Address - When you initially create a Facebook page, it has a long url, containing the company name as well as your Facebook company ID number. The Web Address features allows you to customise your url, provided it is unique. These urls are much easier for users to remember.
  • Short Description - This appears on the main page to the left. You can write a description of your company, or briefly describe what content will be found on your Facebook page. If you have a local business, your business hours will appear here automatically.
  • Website - Don’t just add your main company url, you can post multiple urls here. You could use this to specify your other social media accounts.
  • Complete everything - For the remainder of the page, complete your profile as much as you can with relevant information for your visitors. Detail your products / services, a list of rewards your company has received - anything that will highlight your business. Your contact details should always be up-to-date, and if you’re a local business your opening hours should be correct.

Settings

Preferred Customer Audience - This is a relatively new feature to Facebook business pages, which only launched in February 2015. This allows business owners to specify their target audience on Facebook, ensuring that your content reaches the right people.

Since Facebook collects a huge variety of information on their users (who freely fill in their own profiles), the targeting options are quite extensive. Not only can you specify age, sex and location, but hobbies, interests, education levels and more can be set. Once set, your page will be targeted towards your specified audience.

Page Header

  • Start by looking at your profile and cover images, as these are the first elements visitors will see when they reach your page, and first impressions are important. Use high-quality images to represent your brand in these sections. (Please note that your cover image cannot contain more than 20% text)

  • Call to Action - Add a call-to-action button on your header. You can pick from a simple “Contact Us” (specifying a landing page with your contact details), or from options like “Book Now”, “Call Now”, “Sign Up” and more.
  • Add a “Verified” badge to your Facebook account. This will appear next to your company name, and serves as a notice that you have a legitimate local business. This feature is accessible via the “Settings” page.

Visual Content

93% of human communication is visual, and pages with images or videos draw up to 94% more traffic than text-only pages. Posting more visual content, or improving upon your current images is crucial.

  • If you haven’t been sharing a large amount of visual content, then you need to change your approach to managing your Facebook account. Share more images, or if linked articles have unappealing images, upload your own to increase the chance of engagement.
  • When sharing links, delete the url you pasted after the link preview has appeared. The newly-generated image will serve as a link, making the url text redundant.

Facebook Posting Tips

  • Schedule content - You’ll find that you receive more engagement on your posts at specific times during a typical day, but you might not always be free to post at those times. You can use social media management tools like Hootsuite or Buffer to schedule your content a week or two in advance.
  • Post regularly - Post at least every second day, though daily is much better. As you streamline your processes, you’ll find it easier to post more content. The only thing worse than a poorly-maintained social media account, is an abandoned one. If you having a hard time maintaining your account (even with a social media management tool), consider bringing somebody else on board and inviting them as an editor to assis in posting content. Read more about page roles here.

Closing

With these simple tips to optimising your Facebook page, you’ll create a more appealing and user-friendly space for your users.

» How Fake News is Fought (and how to spot it yourself)

Learn how to report fake news, and how to recognise which stories are false....

» 5 Reasons your website is not gaining traffic (and how to fix it)

Boost your natural web traffic by improving these 5 aspects of your site....

» 6 Tools to boost team collaboration and productivity

Keep track of your work projects with these helpful tools....

» The nuts and bolts of social media marketing

Learn more about social media marketing from these helpful guidelines...

» The helpful guide to Instagram for business

Set up your own Instagram for business account and grow an engaged following with these helpful guideline...

» 11 simple SEO tricks and tools for your new website

Follow these simple SEO tricks to help increase your new site's visibility ...

» The vibrant colour psychology behind web design

How the psychology behind colour association influences web design, and how that can impact on a site's success ...

» How not having a mobile-friendly site hurts your business

Mobile browsing has overtaken desktop as the number one choice for internet users ...

» What you need to know about Google's Fred Update

Google’s latest algorithm update ...

» What's happening on Social Media in 2017

We look at the recent changes and added features for your favourite social media platforms ...

» 7 Free tools and techniques to find long-tail keywords to boost your conversion rates

Your website is all set to conquer the web, but there might be a missing element ...

» Why Content Marketing is Important for Any Business

Why content marketing is important for any business ...

» What Mobile First Means for Your SEO

Users have gone mobile. Each and every year, studies are showing that ...

» How to Build Trust on Social Media

How to Build Trust on Social Media ...

» Goodbye intrusive mobile popups

Google now penalizing mobile interstitials ...

» The latest Google SEO Algorithm Updates

The latest Google SEO Algorithm Updates ...

» WhatsApp wants to share your data with Facebook (and how to opt out)

WhatsApp wants to share your data with Facebook ...

» Ten fascinating digital marketing stats from the last week

Ten fascinating digital marketing stats from the last week ...

» 10 Significant Digital Marketing Stats from last week

10 Significant Digital Marketing Stats from last week – 21 April 2016 ...

» Optimise your Email Campaigns for Conversions

8 Ways to Optimise your Email Campaigns for Conversions ...

» Facebook Reactions

How will Reactions change the Facebook experience? ...

» Improve Business Branding

10 Social Media Tips to Improve Business Branding ...

» Online Brand Management

5 Tips to Manage Your Online Reputation ...

» Ten Tips to Increase Blog Traffics

Ten Tips to Increase Your Blog Traffic and Visibility ...

» 10 Great Tips to Promote Your Blog

10 Great Tips to Promote Your Blog

» The Perfect Blog Post

How to Write the Perfect Blog Post ...

» Facebook Trends 2016

Facebook Trends 2016: One Social Network to Rule Them All ...

» Blogging for Business

8 Reasons why Blogging is important for your Businesses (and why you’re missing out) ...

» The Ultimate Web Design Checklist

Does your website have the essential elements to succeed? ...

» Digital Marketing

How Digital Marketing can Kickstart your eCommerce Sales ...

» What is Social Currency?

What is Social Currency and how can it help your eCommerce store ...

» Optimise your FB Account for Business

Facebook is the world’s favourite social media platform ...

» How to gain more instagram followers

Instagram is a big player in the social media market ...

» Panda Update

Panda Update may just be part of the new Google core Algorithm ...

» Ridding the web of spam

Google’s latest web browser, ‘Chrome’ was released in 2008 and ...

» Digital Marketing 2011

Digital shopkeepers are changing the face of the Internet and ...

» E-commerce Boosts Economy

For many London Web Design agencies, 2010 was the year of ...

» SEO: A short Introduction

In this “SEO Hierarchy of needs” effective keywords and ...

» To Design or Not ... (Part 1)

Knowing when it’s actually time to call on a professional could be ...

» To Design or Not ... (Part 2)

Web designers often fall into the habit of screen-to-screen ...

» Organic SEO

An efficient, sustainable marketing strategy is important ...

» Agile

A project management solution that encourages inspection ...

» Bing vs Google

Online Search Engine technology is continually evolving ...

» Ruby on Rails

An open source web application framework using Ruby ...

» WordPress

The more reputable small-scale website and blog package ...

» Grid Design

Mathematics is often closely related to the art of web design ...

» Drupal vs Joomla

Open Source CMS's can give a greater level of autonomy to users ...

» Google Page Rank

Page Rank is based on the principle of importance through connectivity ...

London

12 Stukeley Street
London
WC2B 5LQ

T: +44(0) 207 631 3366
F: +44(0) 207 692 2646

E.
Reg UK: 05806347
VAT Reg No: 912 5835 27

Cape Town

502 Buitenkloof Studios
8 Kloof Street, Gardens
Cape Town, 8001

T. + 27 21 424 2797
T. + 27 21 424 2829

E.

Perth

Unit 2, Crossways Shopping Centre
Cnr Rokeby Road and Bagot Road
Subiaco,
WA 6008

T: +61 (0) 42 777 0294


E.
Lilo

more info please email us at or call us on +44 (0) 207 631 3366

Lilo London Lilo Cape Town Lilo Perth