3 Crucial Factors of Great Websites

31 May 2016

desk-highlighters

There is more to creating a great website than simply making it look good. The best websites in the world share similar traits that we can all learn from and apply to our own work.

Implementing these changes will improve the usability of your site, and provide a better service for your users.

1) User-friendly design

User-friendly design is all about predicting how users will interact with your site. Unfortunately it’s not an exact art, and might require some changes later as you learn more from users and their experiences with the site. That kind of information can be obtained from studying data from Google Analytics.

But when you’re starting out, all you can do is look at other popular, well-designed sites and learn from their work. It’s also important to note that certain design choices work well in some niches, but fail in others.

You also have to take into account what platform they will be accessing your website on. Desktop PC or a mobile device? And mobile devices differ in size and operating system, from tablets to the large variety of mobile phones available today.

Navigation

The layout of your user interface (UI) is the backbone of your site. Users need to be able to easily find whatever information they’re looking for. That’s easy enough if you have a portfolio website with only a few pages on your site, but what if you have a complex eCommerce site with thousands of products, multiple categories and more?

Mobile-friendly

With mobile devices becoming increasingly popular, you should be focusing on mobile-friendly designs for all your sites (not just for better navigation, but for SEO-purposes too LINK).

Take into consideration that mobile users mainly use their thumbs to navigate their phones. Clickable elements should be larger and be surrounded by enough space in order not to click on the wrong link or object.

You’ll find that Call To Actions (CTAs) are increasingly moving towards the top of a page as designers want them placed above the fold for increased visibility. Mobile users are on the go, and have limited time to view content and make decisions. It makes sense then to create an easier and faster experience for them, especially in terms of eCommerce websites.

2) Designing for performance

Speed is a crucial factor for any website. If a user finds a site loads too slowly, they’ll close it and move on to another site - which can be devastating if your main source of income is your website. You can use Google’s PageSpeed Insights tool to see how quick your website is.

Break it down

Behind the scenes, websites consist of many scripts and CSS styling files. The more there are, the slower your website loads. But it’s not necessary for all these files to load at once when a page is viewed. A CSS style can consist of hundreds or thousands of lines, why not then create a base stylesheet for the main components of your website, accompanied by other CSS files that only trigger when viewing specific pages?

This breaks the work into smaller parts, and makes your website work less - all improving your overall load times.

Simplify Code

Review your JavaScript and CSS files every few months, and see where you can clear up code. You might have learnt a simpler technique to execute certain functions, or maybe some functions are no longer necessary. Duplicated code might also exist.

Media

Video and images are great visual assets that draw the eyes of users, but they might also be slowing down your site significantly - to the point that users abandon your site and go to competing sites.

Upload similar images but in varying sizes that cater to different formats, and implement scripts that identify what size screen your site is loading on, and then chooses the optimal image to load for that platform.

3) Be Visual

Images are the best way to communicate with people, as they can communicate a concept up to 60 000 times faster than text. So choosing the correct visual elements is important to draw visitors and keep them on your site.

Images

Using high-quality images is obviously important.

But in these times where stock images are readily available, paid or free, how much do you stand out in the crowd?

Yes it’s tempting to purchase stock images to quickly use on your site. The only problem is that these images aren’t truly unique, as anybody has access to them. If you have the budget, we recommend hiring a photographer to create unique assets that stand out from the rest.

Consistency

You want to create a consistent experience for your users - general formatting, typography, images or your use of icons.

Users feel more comfortable in a familiar experience.

You’re probably thinking that these points are quite obvious, but you’d be surprised at how many people or agencies disregard them.

If you focusing on implementing these three techniques, you will improve user experience and draw new visitors.

» How Fake News is Fought (and how to spot it yourself)

Learn how to report fake news, and how to recognise which stories are false....

» 5 Reasons your website is not gaining traffic (and how to fix it)

Boost your natural web traffic by improving these 5 aspects of your site....

» 6 Tools to boost team collaboration and productivity

Keep track of your work projects with these helpful tools....

» The nuts and bolts of social media marketing

Learn more about social media marketing from these helpful guidelines...

» The helpful guide to Instagram for business

Set up your own Instagram for business account and grow an engaged following with these helpful guideline...

» 11 simple SEO tricks and tools for your new website

Follow these simple SEO tricks to help increase your new site's visibility ...

» The vibrant colour psychology behind web design

How the psychology behind colour association influences web design, and how that can impact on a site's success ...

» How not having a mobile-friendly site hurts your business

Mobile browsing has overtaken desktop as the number one choice for internet users ...

» What you need to know about Google's Fred Update

Google’s latest algorithm update ...

» What's happening on Social Media in 2017

We look at the recent changes and added features for your favourite social media platforms ...

» 7 Free tools and techniques to find long-tail keywords to boost your conversion rates

Your website is all set to conquer the web, but there might be a missing element ...

» Why Content Marketing is Important for Any Business

Why content marketing is important for any business ...

» What Mobile First Means for Your SEO

Users have gone mobile. Each and every year, studies are showing that ...

» How to Build Trust on Social Media

How to Build Trust on Social Media ...

» Goodbye intrusive mobile popups

Google now penalizing mobile interstitials ...

» The latest Google SEO Algorithm Updates

The latest Google SEO Algorithm Updates ...

» WhatsApp wants to share your data with Facebook (and how to opt out)

WhatsApp wants to share your data with Facebook ...

» Ten fascinating digital marketing stats from the last week

Ten fascinating digital marketing stats from the last week ...

» 10 Significant Digital Marketing Stats from last week

10 Significant Digital Marketing Stats from last week – 21 April 2016 ...

» Optimise your Email Campaigns for Conversions

8 Ways to Optimise your Email Campaigns for Conversions ...

» Facebook Reactions

How will Reactions change the Facebook experience? ...

» Improve Business Branding

10 Social Media Tips to Improve Business Branding ...

» Online Brand Management

5 Tips to Manage Your Online Reputation ...

» Ten Tips to Increase Blog Traffics

Ten Tips to Increase Your Blog Traffic and Visibility ...

» 10 Great Tips to Promote Your Blog

10 Great Tips to Promote Your Blog

» The Perfect Blog Post

How to Write the Perfect Blog Post ...

» Facebook Trends 2016

Facebook Trends 2016: One Social Network to Rule Them All ...

» Blogging for Business

8 Reasons why Blogging is important for your Businesses (and why you’re missing out) ...

» The Ultimate Web Design Checklist

Does your website have the essential elements to succeed? ...

» Digital Marketing

How Digital Marketing can Kickstart your eCommerce Sales ...

» What is Social Currency?

What is Social Currency and how can it help your eCommerce store ...

» Optimise your FB Account for Business

Facebook is the world’s favourite social media platform ...

» How to gain more instagram followers

Instagram is a big player in the social media market ...

» Panda Update

Panda Update may just be part of the new Google core Algorithm ...

» Ridding the web of spam

Google’s latest web browser, ‘Chrome’ was released in 2008 and ...

» Digital Marketing 2011

Digital shopkeepers are changing the face of the Internet and ...

» E-commerce Boosts Economy

For many London Web Design agencies, 2010 was the year of ...

» SEO: A short Introduction

In this “SEO Hierarchy of needs” effective keywords and ...

» To Design or Not ... (Part 1)

Knowing when it’s actually time to call on a professional could be ...

» To Design or Not ... (Part 2)

Web designers often fall into the habit of screen-to-screen ...

» Organic SEO

An efficient, sustainable marketing strategy is important ...

» Agile

A project management solution that encourages inspection ...

» Bing vs Google

Online Search Engine technology is continually evolving ...

» Ruby on Rails

An open source web application framework using Ruby ...

» WordPress

The more reputable small-scale website and blog package ...

» Grid Design

Mathematics is often closely related to the art of web design ...

» Drupal vs Joomla

Open Source CMS's can give a greater level of autonomy to users ...

» Google Page Rank

Page Rank is based on the principle of importance through connectivity ...

London

12 Stukeley Street
London
WC2B 5LQ

T: +44(0) 207 631 3366
F: +44(0) 207 692 2646

E.
Reg UK: 05806347
VAT Reg No: 912 5835 27

Cape Town

502 Buitenkloof Studios
8 Kloof Street, Gardens
Cape Town, 8001

T. + 27 21 424 2797
T. + 27 21 424 2829

E.

Perth

Unit 2, Crossways Shopping Centre
Cnr Rokeby Road and Bagot Road
Subiaco,
WA 6008

T: +61 (0) 42 777 0294


E.
Lilo

more info please email us at or call us on +44 (0) 207 631 3366

Lilo London Lilo Cape Town Lilo Perth