Project Description

Kinetic (owned by WPP) is one of the world’s largest outdoor advertising specialists. The client wanted a website that would reflect the energy and professionalism of their brand to a wider, international audience.

Site Functionality

This website is based on a relatively simple content management system, enabling the administrator to add news articles and content to the site. This website uses a WYSIWYG content editor, giving the administrator the ability to format website content without needing prior knowledge of HTML or web development. Lilo implemented a series of hi-end flash animations, rendered in Adobe After Effects, these animations utilise a dynamic flash tracking system.

The website content is assigned to regions where it will be filtered automatically according to the various user regions. This site variation allows various images and other files to accompany the content. The website’s development exhibits excellent usability and functionality, allowing the administrators to update content via an easy to use CMS.