Project Description

South African Outdoor Web Development agency, Gorilla, briefed Lilo on redesigning a newsletter template for the reputable sports label, Total Sports. Total Sports is a sports-clothing and accessories brand that enjoys high esteem in its specialised field. The client’s existing email template no longer reflected the true strength and capacity of their brand and the client opted for the re-design of their existing newsletter.

Site Functionality

The newly designed newsletter had to promote Total Sports’ news and products in an innovative and appealing way. Their unique client market would mostly be comprised of those interested in sports, outdoor activity and practicing a healthy lifestyle.

Gorilla provided Lilo with a variety of images and source material, enabling us to conceptualise a fresh, unique and brand-appropriate email design. The new email newsletter demonstrates a look and feel that matches Total Sports’ innovation and reputability in the field of sportswear and other related outdoor products. The email design successfully promotes the client’s products along with news, events and social networks in a relevant, uncluttered and “sporty” way.